EffortLess Podcast: Nobody Has a Formula For Success

There isn’t a formula for success…!

Call me crazy, but I don’t think you can create a formula for success. Sure, people can share what steps they took that got them to their version of success — but that doesn’t necessarily mean they are selling success. What’s more valuable and important than just seeking out other’s answers is to learn to create and find your OWN answers.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: It’s Okay to FIND Your Vision Over Time

Don’t let the idea that you “don’t have it all figured out” hold you back from starting…

When I started my business I had no idea what I wanted to do in the BIG picture sense. I knew I wanted to work from home, but I didn’t have a VISION. And I feel for others that don’t yet, either — we hear a lot of people with amazing visions and motivations, and while that is so great for them, it’s not everyone’s story. It can be intimidating to not have that, and we can use it as an excuse to not get started.

In this episode I share my experience around this topic and why it is important to get started anyway!

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Do You Believe These Common Untrue Stories?

You asked for help with recognizing your own stories + affirmations to help rewrite them…

So here you go! I thought it would be useful to hear some common stories to take and reflect on for yourself. See if you hold these to be true, or if they bring up other similar or related stories that you cling onto. And then, use the affirmations in the episode to help rewrite these stories for yourself!

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: The Biggest Blocks I Have Had To Overcome

Sometimes it’s easier to see your stories in others

And I get that. I can see other people’s stories so easily - but my own?! That’s a whole different beast. I’ve been saying all month how the best way to start noticing your own stories is to first notice others… well… here are some major ones I’ve had to work through in my business for you to assess and test on yourself!

In this episode I’m getting all sorts of vulnerable and sharing with you the top blocks I had starting my business - some of them I am still working on! Do any of these feel true for you?

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: You're Not Lazy... You Just Lack Clarity

Telling yourself you are lazy is a story…

And it’s also not true. I don’t believe anyone is inherently lazy. Instead, I think they lack clarity on what they should do, and feel too overwhelmed to figure it out. Sure, sometimes we just need a day off — but if you’re finding yourself stuck in action and “being lazy” then you need this episode!

In this episode we talk through the story of being lazy and give some ideas for how you can move past being lazy and focus on the actual business-growing steps you need to take.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Why Are You Holding Yourself Back?

Why do you keep holding yourself back from what you want?

The only limit is yourself - I know you’ve heard that before, but have you realllllly heard it? And thought about it? And recognized that you are the one holding yourself back out of fear? Fear of rejection, fear of failure, fear of judgement… all of these fears come up and keep us complacent with the way things are (so that we struggle to move to what we WANT).

In this episode we dissect these fears and work through facing them together. I share some insights into my own practice for overcoming fears too!

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Discovering + Learning To Rewrite Your Own Stories

What stories do you tell yourself?

Throughout our lives we’ve all adopted beliefs, stories, and blocks around certain things: maybe we think we have to work hard to make money, or that we aren’t smart enough to grow our businesses, or maybe for you it’s something else. But here’s the deal: those things aren’t actually true.

In this episode we dive into stories and blocks - discovering your own and my process for beginning to rewrite them into something that can help us grow, develop, and live the life we want.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Stop Giving Up On Your Goals and Yourself

Do you BELIEVE yourself?

Notice I didn’t ask if you believe IN yourself - but do you actually TRUST yourself when you say you are going to do something? A lot of don’t and it’s because we have subconsciously conditioned ourselves to not trust our own promises that we make internally.

In this episode we will dive deeper into self-integrity and how to overcome a distrust in yourself! I’ll share some tactics I’ve been using in my own life to start to once again BELIEVE myself.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Building an Intentional Business with Ashley Gartland

In this episode we talk about intentionality, simplifying, and creating a business that actually fits your LIFE.

Ashley Gartland is on the podcast this week! Ashley is an amazing coach who focuses on creating simple and sustainable businesses that serve your life. We first connected a few years back when I helped with some design projects for Ashley and over the past few years have found commonalities in our approaches - less but better, stop overwhelming yourself, and create a business that works for you and your life.

Ashley shares great tips about creating a business intentionally. She pulls from her experiences in this business, and in past businesses, and I just know you will learn so much from this episode!

More About Ashley:

Ashley Gartland works with service-based business owners and online entrepreneurs who feel like a hot mess behind the scenes - and who know it's holding them back from experiencing more growth in their business and true freedom in their life. Ashley helps them streamline their business through intentional business design, smart systems and focused growth strategies that take their business to the next level without the overwhelm.

Ashley has been building streamlined businesses since the age of 22, when she got her start as a freelance writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and Creative Empire podcasts.

She lives for rainy days, is a dedicated runner and prefers kombucha over coffee to fuel her day.

Website | Instagram | The Simplified Entrepreneur Facebook Group |

Grab this! 5 Steps to Simplify Your Business

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Where Will You Be One Year From Now

Do you know where you want to be one year from now?

Have you gotten specific with where you want to be one year from now? Or are you still saying things like “rich” and “successful”? Now don’t get me wrong, those are great goals - but they aren’t really GOALS. They are too vague, to subjective… what if instead you got really detailed about what you want?

This episode walks you through a practice of visualizing where you will be one year from now. Dive deep and get specific - think through one day and use all your senses to paint the real picture. Then, with that knowledge in hand, you can start taking action that moves you towards those goals instead of aimlessly working away.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Creating Business Your Own Way with Brittney Lynn

In this episode we talk about creating your OWN business.

This week is such a fun episode - Brittney shares so many great insights, examples, and moments from her own business that will help you to start creating your OWN business. As in, carving your own path, feeling more comfortable and confident setting your own boundaries, and accepting your own timeline.

If you’re at a place where you are feeling overwhelmed or even bogged down by all the noise out there telling you #allthethings - this episode is definitely worth diving into. I believe that we can learn from other people’s stories and we share a looot of amazing personal business stories in this hour long ep!

More About Brittney:

Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.

She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize.

Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few.

She's based in Dallas, Texas with her husband and pup.

Website | Instagram | Day In The Life Podcast | Free Pitch Templates

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Defining Success For Your Business + Yourself

There’s no ONE way to be successful. You get to define what success means in your life.

Recently I’ve noticed a surplus of ‘shame marketing’ tactics - people making you feel bad about what you have done or are doing in your business. And I HATE it! It’s the worst way to help people (and in fact, it’s doing more harm than good) - this episode stemmed from me talking about that. What came up for me when I was feeling frustrated by these abrasive messages online was this…

How can someone tell you that you AREN’T successful, when success is a completely personal thing? There’s no universal bench-mark, no ONE goal we all are working towards. You get to define your success, it’s completely totally up to you. After you listen, I’d love to know: what does success mean TO YOU?

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Creating Your Heck Yes with Reina Pomeroy

In this episode we talk about CEO reports, heck yes’s, and building a sustainable business

This week Reina Pomeroy of Reina + Co is on the podcast! Reina and I have worked together for years and I know she is passionate about helping entrepreneurs do what they love, build sustainable businesses, and overall just feel more HECK YES about what they’re doing in their biz.

In the episode we talk about CEO Reports, a powerful tool that Reina uses each week in her business to track successes AND make sure she’s staying aligned. We also discuss outsourcing, creating space, offering what you love, and more!

More About Reina:

Reina Pomeroy is the Founder of Reina + Co and the Creator of the Dreamy Client Magnet Program. She helps creative entrepreneurs get laser focused so they can book more dreamy clients with ease, get paid to do what they love, and have the freedom and flexibility to enjoy it all. She is a Coach, Speaker, Educator, Author, and Podcaster.

When not fully immersed in her company, you’ll find her supporting students at Stanford University’s Graduate School of Business. Reina’s work has been featured on the Entrepreneur on Fire Podcast, Entrepreneur.com, Brit + Co, The Huffington Post, and the Rising Tide Society. Find out where you should be focusing in your business over at www.reinaandco.com.

Website | Instagram | CEO Report | Dreamy Client Magnet

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: The Secret Magic of Celebrating More Often

You deserve to celebrate your wins! And all that you do!

There’s a billion reasons we don’t take the time to celebrate our wins - we’re too busy, it didn’t even cross our mind, or (most likely) we’re busy focusing on the ‘mistakes’ or ‘failures’ instead. I feel you. BUT creating a practice of celebrating your wins is a game-changer.

In my own life and business, devoting time and creating a practice of celebrating has helped me to become more confident, more consistent, and more committed to my goals and dreams. And I believe you can have that too! In this episode we discuss celebrating your wins, and I challenge you to take some time today to celebrate your own accomplishments!

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Finding Your Focus with Alli Elmunzer

Today we’re talking about finding focus in your offers.

I am so excited to introduce this week’s guest Alli Elmunzer of www.AlliElmunzer.com and www.TheStockGallery.com! Alli shares a behind the scenes look at her business evolution and gives actionable advice on using her One Method to find focus and create a powerful offer that provides the transformation your clients need. Alli has over ten years of business experience and has so many great insights and takeaways for you to bring into your own business!

More About Alli:

Alli is an entrepreneur, photographer, business strategist and coach, who empowers others to build brands and lives they love.

After a decade in business Allie decided it was time to help other entrepreneurs build the businesses of their dreams and launched her podcast, the Inspired Entrepreneur, and related coaching programs. She believes that everyone has the ability to be a successful entrepreneur, all you need is a little help from someone who has been where you are now, to help propel you to the next level.

Website | Instagram | Podcast

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Why Beta Offers Are So Valuable For You + Your Business

Putting yourself out there is scary

I totally get that. Earlier this year I put out a brand new offer, something way outside of my comfort zone. After putting it off, procrasti-working, and nearly giving up multiple times I finally got the courage to say ‘hey! This is for sale!’ … what helped make that easier? Offering it as a beta.

Betas are AMAZING. They let you put out offers or ideas with the disclaimer that you know it’s not quite perfect yet - and get direct feedback from people to help finish the job amazingly. I can make this blanket statement (you know how much I hate those, so this is a big deal!) that everything I offer from now on will start as a beta. The feedback, the experience, the confidence… it’s is just SO valuable.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Simplifying to Grow with Krista Rae

It’s our first guest appearance!

I am so excited to bring on our first guest, Krista of KristaRae.co! During our conversation we discuss the history of her business and how she’s navigated it over the past few years. Like a lot of entrepreneurs, Krista was in hustle hustle hustle mode - overwhelmed with huge, mile-long to-do lists, working 12-14 hour days… you know the drill. Through cutting out a ton of “extra” work that wasn’t serving a purpose (or really making a profit) Krista freed up her time, gave herself some more brain-space to get creative and grow her business, and oh yeah… do it all with a newborn!

This episode has so many great takeaways and insights into the actual practice of simplifying your business, and saying yes to your genius work. And I know during listening we joke about a fan-club… but I’m kinda serious. Hit me up if you want to join ;)

More About Krista:

Krista is a WordPress developer, co-host of the Get Back To Design Podcast, and creator of the Simply Profitable Designer Summit. She specializes in collaborating with passionate designers to craft websites that directly support their clients' goals, while helping them simplify their businesses to spend more time doing what they love - design.

Website | Instagram
10 Steps to Go From Hours of Code to Development-Free Design

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast: Welcome To Season 2 + What Does Effortless Really Mean?

Welcome to Season 2 of EffortLess!

It’s been a few months since we wrapped up Season 1 of EffortLess and I am so excited to kick off Season 2 with this short introductory episode. In this episode I introduce the concept and ideas behind this season, and give you a little update on my thoughts about the idea of an ‘effortless’ business.

As always, your support means everything! Please subscribe and review in iTunes or your other favorite podcast app.

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Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

EffortLess Podcast #10: Vision

Are you the visionary for your business?

Taking the big step and thinking beyond your day-to-day business may sound scary. Or just unnecessary right now. Maybe you’re more focused on getting clients, making rent, etc. And I GET that - but if we’re talking about making this business thing run a little easier… I have some news for you: the path is a lot easier when you know where you’re going. This episode talks about stepping into the role of a visionary in your business.

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

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Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!

EffortLess Podcast #9: Consistency

I used to think I was a very inconsistent person…

But turns out I was just doing a lot of things that felt mis-aligned with who I was and how I wanted to run my business. Consistency is a goal I see so many entrepreneurs claim to want, myself included, and in this episode I expose what consistency started as meaning and how it developed over the course of 2018. I no longer crave consistency in the same way and I hope this episode sheds some light on the meaning and pressure you are attaching to the word.

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

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Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!