essentialism

EffortLess Podcast: Why Beta Offers Are So Valuable For You + Your Business

 
 
 

Putting yourself out there is scary

I totally get that. Earlier this year I put out a brand new offer, something way outside of my comfort zone. After putting it off, procrasti-working, and nearly giving up multiple times I finally got the courage to say ‘hey! This is for sale!’ … what helped make that easier? Offering it as a beta.

Betas are AMAZING. They let you put out offers or ideas with the disclaimer that you know it’s not quite perfect yet - and get direct feedback from people to help finish the job amazingly. I can make this blanket statement (you know how much I hate those, so this is a big deal!) that everything I offer from now on will start as a beta. The feedback, the experience, the confidence… it’s is just SO valuable.

 


Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

 

EffortLess Podcast: Simplifying to Grow with Krista Rae

 
 
 

It’s our first guest appearance!

I am so excited to bring on our first guest, Krista of KristaRae.co! During our conversation we discuss the history of her business and how she’s navigated it over the past few years. Like a lot of entrepreneurs, Krista was in hustle hustle hustle mode - overwhelmed with huge, mile-long to-do lists, working 12-14 hour days… you know the drill. Through cutting out a ton of “extra” work that wasn’t serving a purpose (or really making a profit) Krista freed up her time, gave herself some more brain-space to get creative and grow her business, and oh yeah… do it all with a newborn!

This episode has so many great takeaways and insights into the actual practice of simplifying your business, and saying yes to your genius work. And I know during listening we joke about a fan-club… but I’m kinda serious. Hit me up if you want to join ;)

Krista-Circle.png

More About Krista:

Krista is a WordPress developer, co-host of the Get Back To Design Podcast, and creator of the Simply Profitable Designer Summit. She specializes in collaborating with passionate designers to craft websites that directly support their clients' goals, while helping them simplify their businesses to spend more time doing what they love - design.

Website | Instagram
10 Steps to Go From Hours of Code to Development-Free Design

 


Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

 

EffortLess Podcast: Welcome To Season 2 + What Does Effortless Really Mean?

 
 
 

Welcome to Season 2 of EffortLess!

It’s been a few months since we wrapped up Season 1 of EffortLess and I am so excited to kick off Season 2 with this short introductory episode. In this episode I introduce the concept and ideas behind this season, and give you a little update on my thoughts about the idea of an ‘effortless’ business.

As always, your support means everything! Please subscribe and review in iTunes or your other favorite podcast app.

 


Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.

 

EffortLess Podcast #10: Vision

 
 
 

Are you the visionary for your business?

Taking the big step and thinking beyond your day-to-day business may sound scary. Or just unnecessary right now. Maybe you’re more focused on getting clients, making rent, etc. And I GET that - but if we’re talking about making this business thing run a little easier… I have some news for you: the path is a lot easier when you know where you’re going. This episode talks about stepping into the role of a visionary in your business.

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

 


Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!

 

EffortLess Podcast #9: Consistency

 
 
 

I used to think I was a very inconsistent person…

But turns out I was just doing a lot of things that felt mis-aligned with who I was and how I wanted to run my business. Consistency is a goal I see so many entrepreneurs claim to want, myself included, and in this episode I expose what consistency started as meaning and how it developed over the course of 2018. I no longer crave consistency in the same way and I hope this episode sheds some light on the meaning and pressure you are attaching to the word.

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

 


Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!

 

EffortLess Podcast #7: Boundaries

 
 
 

Sometimes your business really feels like your WHOLE LIFE

But truth be told, it’s not. It’s a part of your life and I strongly reject the idea that it is EVERYTHING. That’s too much pressure to put on one thing, right? Our business should not equal our self worth. That being said, it starts to feel like all you do/think/read/care about is your business at some point… and that’s when boundaries come into play.

As a service based business it’s so easy to fall into this trap that you have to be constantly available to clients because, well, hey, they are paying you. Boundaries are so important to maintaining a healthy distance, to giving yourself time and space outside of your business (and with your family, your friends, or even just your yoga mat), and unfortunately a few situations over the past few years had me learning that the hard way. Boundaries are a weird lesson because unfortunately you only realize you need them when you’re knee deep in the situation that you wish you had some boundaries around… take a listen and see what kind of boundaries you can create to better protect your time and energy.

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

 


Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!

 

EffortLess Podcast #6: Distill

 
 
 

You don’t have to do #allthethings to have a successful business…

And in fact, I think you should do way less than you currently are, probably. This episode is about distilling down in your business and only doing what is intentional. So many times we online business owners get caught up in the ‘next big thing’ or in doing what the gurus say to do, when in reality… none of that stuff matters if there’s not an intention and purpose behind it.

When I switched business models I immediately started pulling in so many clients that it was impossible to maintain doing everything ELSE in my business... writing newsletters, posting to Instagram, putting out new blog posts… all of those things suddenly seemed WAY less important. Turns out they WERE - because I had been doing them aimlessly, with no purpose, no intention, no goals. When I quit them all cold turkey - NOTHING happened in my business. I still made money. I still got clients. I was fine. That’s when I realized that those platforms, those items on my to do list, they were completely pointless to me if I didn’t have a real goal or purpose behind them, and I was just doing them because I thought I *had* to. Here’s the truth: none of that ish matters if you don’t know WHY you’re doing it…

I’d be so appreciative if you took the time to leave a review and subscribe on iTunes. Season 1 is unique in its format, and in future seasons I plan on using your feedback, questions, and comments to grow and evolve this podcast together!

 


Hi! I’m Kaitlyn. I believe in creating businesses that you love, that are effortless, and that definitely make money. You can find me designing for driven creative entrepreneurs with mile long to-do lists and dreams of making big impact while growing a sustainable business that they love.

Want more? Join The Effortless Entrepreneur Community!