EffortLess Podcast: Why Beta Offers Are So Valuable For You + Your Business


Putting yourself out there is scary

I totally get that. Earlier this year I put out a brand new offer, something way outside of my comfort zone. After putting it off, procrasti-working, and nearly giving up multiple times I finally got the courage to say ‘hey! This is for sale!’ … what helped make that easier? Offering it as a beta.

Betas are AMAZING. They let you put out offers or ideas with the disclaimer that you know it’s not quite perfect yet - and get direct feedback from people to help finish the job amazingly. I can make this blanket statement (you know how much I hate those, so this is a big deal!) that everything I offer from now on will start as a beta. The feedback, the experience, the confidence… it’s is just SO valuable.


Hi! I’m Kaitlyn. By day I am a graphic designer and art director for digital CEOs. But my absolute biggest passion and truth is this: I believe that you can ultimately create the life and business you desire. This podcast explores the ideas of creating something that feels aligned, exciting, and effortless.

Want more? Start creating Your Effortless Business.