technical

SmarterQueue: The New Tool That Is Saving Me Hours On Social Media

SmarterQueue is a social media scheduling tool that works fantastically well for people like me - busy creative entpreneurs. I’ve gone back and forth between different social media scheduling programs for a while. I kept finding issues with one or another that would frustrate me and make me want to jump ship. Either it was too expensive, or it didn’t have recycling posts, or I thought the interface was annoying to use. I actually stopped using any program for a while because I just couldn’t figure out what I wanted to stick with.

About that time I started hearing whispers of SmarterQueue and I’ll be honest the first time I logged in my initial thoughts were, “uh uh. I am not learning another one of these things just to be disappointed.”

But then one Monday morning I sat there and did it, I set up the whole schedule and everything and then I just let it run its course for the free trial period. I didn’t even think about it (or my Twitter or Facebook accounts at all).

Well, spoiler alert, the trial period won me over. It made me see the light. I’m a convert.

Here’s why you need SmarterQueue in your arsenal (trust me on this one).


CREATE A SCHEDULE + CATEGORIES

Something that I love about SmarterQueue is that it’s very much a ‘set and forget’ approach (quite possibly my favorite approach to anything). The initial set up involves creating a schedule for posts based on categories. My categories include “my own blog posts”, “self-promotion”, “other articles”, “inspiration”, “questions”, and “tips”. How the scheduler works is that you designate that at whatever time and day you want it will send one of the categories to post.

Then you take time to a fit content into those categories (which I’ll touch on next). But that’s it – SmarterQueue filters what content appears at what time based on your schedule and your categories. The schedule stays consistent but the content varies depending on what you put in and the best part is it recycles (but more on that later).

The set up honestly took me about an hour the first time. Which might seem long, until you realize you NEVER HAVE TO DO IT AGAIN. Like it’s just done. Forever. What used to take hours each week is just done. Plus, I truly had no idea what I was doing on initial set up (I'm one of those 'read directions after I'm frustrated' kind of gals), BUT had I read a post like this one I would’ve been able to do initial set up in even less time (so keep reading!).


ADDING NEW POSTS

Adding new posts into each category is simple. They have a drop down to ‘add content’ and you can either write a new one (which I did for the tips and the questions and the inspiration categories) or pull from a RSS Feed (which I did for my own posts and other blogger’s articles).

They also have the option to repost your best content (and it’ll pull from way before you started using SmarterQueue) and the coolest one – “find content” where you can literally type in someone’s username, name, etc. and find their content and related content.

It’s so easy to support other people this way and you don’t have to worry about scrolling through Twitter to find a good tweet to repost, you can search for influencers or peers you trust and repost them directly in SmarterQueue.

Oh, you already have Twitter lists created for that? Cool. Just search the name of your Twitter list and pull that up directly in SmarterQueue to pull from. It’s amazing. I wasn’t lying.

The best part of all of this is that it seamlessly shortens links for you and pulls relevant photos, so your Facebook posts always look formatted correctly and your Twitter posts always have graphics attached (which convert better).


RECYCLE POSTS (FOR HOWEVER LONG)

In the area where you are ‘writing’ a post, you’ll notice near the bottom the question “would you like this post to expire?” which really should say “do you want to make your life easier?”

Because guess what!? You can just recycle posts that you know will always be relevant (like questions that might provoke interest in your services or your own content). So I usually leave the option for posts to re-queue if I know they’ll be relevant forever in my Twitter feed (plus SmarterQueue won’t let the same post show up to close together, so no worries about back to back posting of the same exact content).

There’s also the option to have the post expire after a set number of posts (so maybe you only want to share someone else’s same content like 4-5 times, and then delete it from the schedule) OR the option to stop posting it after a certain date (which would be useful for a launch or promotion that ends).

That’s part of the ‘set and forget’ concept that I love so much. I started with probably 20 posts of other people’s content that I will always want to share and know will be relevant and useful, so I left them to never expire. Then I’ll occasionally go in and add a new post (if I’m excited about someone’s post, or featured in their post especially) randomly, to make sure it stays fresh and relevant. That process takes me about 2 minutes when I randomly think to do it (probably once a week).

"Want to 'set and forget' your #socialmedia? This is how!" [tweet that!]


ANALYTICS

I’ll be honest, I’m not great at tracking numbers in my business (which I know is just terrible of me), but if you are an analytics person SmarterQueue delivers weekly updates straight to your inbox and also has a robust analytics section in your account.

In the analytics you can study which type (category) of post is performing best, which is getting the most likes or clicks or other engagement, what time is performing best, etc.

I won’t pretend to be an expert at analytics, to me engagement and interaction with people has always held precedence over straight numbers – but it is nice to get a weekly report showing numbers increasing, clicks increasing, and followers increasing – especially when I’m honestly not doing that much (if anything) to make it happen!


NOT BREAKING THE BANK (+ AFFILIATE PROGRAM)

Here’s the best thing I’ve found – SmarterQueue is super affordable and also has a customizable package option, so depending on if you need 4 accounts linked or 40 accounts linked, you can make the package fit your needs (and not overpay for services you don’t need).

I also admire any company with an affiliate program. Regardless, if I like something enough I am going to share it with you. But, it’s nice to be rewarded for wanting to shout from the rooftops about a new program or software that is benefiting you and your business. Plus, I like when affiliate programs offer more of an incentive – SmarterQueue gives you a free 30 day trial (versus 14 day trial) when you click through my (or someone else’s) affiliate link (which are all through this article, just a heads-up)!

Ready to learn more about SmarterQueue? I’m doing a Facebook live this afternoon at 2pm EST. I’d love for you to hop into our group and hang out, plus see #BTS of my SmarterQueue account and ask any questions about set up, using, etc.!

Every link to SmarterQueue in this post is totally an affiliate link, but I promise you this: I'm legit obsessed. Hop onto my FB live, I'll show you how #obsessed I am!



SmarterQueue social media scheduling account post

I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


Setting Up Your Blog Legally

Hey y'all! This week my friend Jackie is bringing you a guest post all about setting up your blog legally! This contains some seriously great advice and action steps for bloggers who are getting started and want to make sure all they're keeping it legal! Be sure to read to the bottom and connect with Jackie on social media!

"Ready to get your blog set up legally? Click here!" [tweet that!]

Thanks so much to Kaitlyn for hosting me today. I know how it can be super overwhelming when you are just starting out with your blog, especially when it comes to the legal side of things. That’s where I come in. I’m an attorney and have been blogging for nearly 5 years, so today I’m going to share how to set up your blog legally.

This isn’t a comprehensive list of everything every blog needs, but these are the legal basics you need to include for your blog. First we will go over a few of the legal statements you need on your blog. (Disclaimer: I’m a US-based attorney so this info is directed towards US bloggers, but it may also apply to international bloggers. Check your country’s laws for more information about laws and regulations in your country.)


Copyrights

First let’s discuss copyrights, since copyrights are what will protect your creative work, including your blog content. In the US, copyrights are the legal system which give creators the right to control copying of their work. This means they have the exclusive right over their work (for actions such copying, reuse, selling, etc.) for a limited period of time. Others can’t use their work without permission.

In the US your work is automatically copyright protected from the moment of creation, without you needing to formally file anything.

Even though you have that automatic protection, it’s still a good idea to remind others of your copyright rights over your content. You can do this by including a short copyright notice on every page of your blog and a longer statement somewhere else on your blog, indicating that you aren’t (or are) okay with others taking and using your work without your permission.


Terms and Conditions

Terms and conditions can be thought of like the “rules” of your blog. In this statement, you can tell your readers where kind of behavior is allowed on your blog, being both actions by you as the blogger and the allowable actions of your readers. This would be things like not allowing offensive comments, your longer copyright statement, a privacy statement (discussed next), what would happen if there is a dispute, etc.

Having a clear and detailed terms and conditions statement can help to protect your blog and also make you look more professional and serious.

"Some quick 'legal tweaks' can make you appear more professional online!" [tweet that!]


Privacy Policy Statement

Every blog must have a privacy statement, if you collect any personal information. Pretty much every blog or website collects some sort of personal info, like names and addresses or email addresses, through comments or using tracking cookies. If you collect this info, you need a privacy policy statement that tells your readers what info you collect, how you collect it and what you do with that info.


Sponsored Content

Lots of blogs work with companies or brands to monetize. Whenever you have any sort of sponsored content (where you’re being paid, using affiliate links or received something free in exchange for a review or post), you need to disclose it. It needs to be very clear to your readers whenever you have a monetary interest.

Your disclosure needs to be “clear and conspicuous” and should be as close as possible to the thing you’re promoting. The purpose is to let your readers and potential consumers know about your monetary interest, so that they can make a fully informed decision.


Disclaimers

Disclaimers are important for letting your readers know that they should take the content of your blog “as is,” meaning that you aren’t providing professional advice and you won’t be liable or responsible if someone takes your blog content as advice and then has issues.

This might seem like common sense, but it’s important to include a statement like this and it can be a part of your terms and conditions. Having this sort of statement isn’t a guarantee that you’ll never have issues arise, but it never hurts to have a clear statement in case a situation does come up at some point.


Email List

If you have an email list or newsletter set up for your blog, just make sure that you are complying with the email marketing laws. In general, your emails need to have a few things in order to comply with the US laws. The main US law is all about avoiding spam, so the rules in place are mainly related to making sure your emails don’t look like spam.

Some countries require that people affirmatively opt in before you can add them to your email list, but the US law doesn’t have this requirement. Instead, the law wants you to make it clear and simple for people to unsubscribe or opt out. This means you need to have an unsubscribe option in every email and you need to actually unsubscribe them when they ask. This is why it’s a bad idea to “buy” or add subscribers without their permission. You could be adding someone who actually already opted out, so then you would be in violation of the law.

Every email needs to include your physical address (or a PO Box) because this helps to show that you aren’t a spammer. Lastly, all of your emails need to be honest, meaning you don’t have misleading subject or “from” lines. Next,


I know that there is A LOT to think about, but it doesn’t need to be overwhelming. Many of the legal issues surrounding setting up your blog can be done once and you won’t need to worry about the legal side again until if/when you change something in how you run your blog/business.

If you are just getting started thinking about the legal side of running your blog, check out my FREE email course – Legalize Your Blog


Jackie has been blogging for over 4 years and has been a licensed attorney in Pennsylvania for nearly 7 years. Jackie started her blog, Jade and Oak, as a creative outlet when she was working as a litigator. She now helps bloggers and small business owners make sure that they are keeping everything legal, all while working her day job. When she isn’t working, Jackie enjoys spending time with her husband and their two pugs, taking ballet classes and traveling.

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Jackie is providing a special coupon code for TheCrownFox readers to get her Starting Your Blog Legally Checklist for 20% off using the promo code CROWNFOX. Learn more about all of her legal guides and templates in her Legal Marketplace.