Pinterest is the favorite tool for many bloggers and online business owners. It’s a powerful social media platform that works as a search engine and drives people to your website – if you create the appropriate graphics and pins.
In The Shop (launching September 1) you can get high quality but affordable templates for blog graphics that will work amazingly on Pinterest. Follow this guide with your new templates to create Pins that will boost your blog views and make Pinterest your number 1 referral site in no time!
In the meantime, here’s the anatomy of a perfect Pinterest pin in five easy steps.
First and foremost, make pins vertical. Think about how you actually use and view Pinterest: it’s a grid that you scroll down through. Vertical images take up more real estate in that regard and will be seen for much longer of a ‘scroll’ than horizontal ones. The same applies with using Pinterest on your phone or tablet. Vertical = better.
The width of a pin is best at 735 pixels, though the height can be whatever you choose (most people’s come in somewhere around 1100px, though I know there are some pins that are much longer). In The Shop I’ve created templates to get you started creating your own Pins that have varying lengths so you can test out what works best for you.
Action Item: if you have old pins circulating on Pinterest that are more horizontal than vertical, take time to create new images for them and start getting those out there too. It’s definitely okay to have multiple pins (and images) per blog post, so unless your old pins are drastically underperforming, I’d leave them up. Chances are your newer, more optimized pins will start getting more re-pins, likes, and click-throughs a lot quicker and the older pins will start to fade away.
LARGE READABLE TEXT
In the actual Pinterest image you create the text should be large and readable, to quickly gain attention of someone scrolling through their feed. What I mean by this is:
In my own graphics I like to emphasize parts of the title of blog posts by bolding a portion of the title that is most important (like the words ‘business’ or ‘branding’). I also include a small detail that shows if there is some sort of free download, like a worksheet or checklist, to gain attention and build the probability of a click-through.
From a branding standpoint, I need to make sure I take a moment and tell you to use consistent fonts, colors, and styles on your graphics so that you begin to make a cohesive presence on Pinterest and become quickly recognizable by someone seeing multiple pins from you.
Action Item: Look through your old pins and evaluate if the text is large and readable or if you need to create newer, more legible graphics.
USE RICH PINS
Rich Pins are an awesome and easy way to direct more people to your website and give a more polished, professional vibe on Pinterest. What are rich pins? They’re the small details you see beneath pins (you’ll see them beneath my pins) that include your website name and favicon, as well as the blog post title and description.
Rich pins are awesome from a visual standpoint, but they also make it easier to get noticed during a scroll, which in turn can lead to more click-throughs and traffic to your blog. You’ll end up taking up more vertical space and having more of an opportunity for key-word rich descriptions.
Action Item: Get rich pins set up on your blog ASAP. Squarespace makes this SO easy. After you’ve connected your Pinterest account under settings>connected accounts you can head over to this validator and put in one of your blog posts to enable it. No code necessary!
SEO-FRIENDLY DESCRIPTION WITH CTA
Besides the actual pin itself you want to spend time crafting a great description that is SEO-friendly (Pinterest is a search tool first and foremost) and includes some sort of “Call To Action” to help people want to click through.
I usually say something like “Click through to read the five ways to best optimize your Pinterest graphics (and get the free download)” at the end of the description because that’s straightforward and has some more key words in it. I’ll include my website name and small mention of what I do (like “Branding Design + Strategy”) just to set people up for what they will see when they travel to my site.
As far as the rest of the description, it’s usually some portion of the beginning of my blog post, because I’ve already worked to get some key words in there. I don’t try to make it more work on myself – work smarter, not harder right?
Action Item: Go through old blog posts and update the description that will show up when someone pins your blog post (In Squarespace it’s either the caption you use, or the “filename” field if you don’t use captions). That way, from here on out anytime someone pins your blog post they are adding your new, updated, awesome description. If you are feeling really productive then go and update some of your pins on Pinterest (I’d start with the ones from your website’s content board, since that’s probably where a lot of re-pins come from).
MAKE SURE YOUR LINK WORKS
Lastly, the best-optimized pin is a pin that actually leads to the blog post you say it will. Nothing makes me sadder than thinking I am about to read some awesome post I found on Pinterest to find it only leads to www.whateverwebsitetheysaid.com/blog and shows their latest blog post instead. What a buzzkill!
Branding is all about creating an experience and that’s a bad first impression that someone could have with your business. Make a habit of double checking yourself when you pin from your website!
Action Item: On your website’s content board, at least, go through and check your pins and make sure all the links are correct. If they aren’t, take time to edit and correct the link!
I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!