The Top 4 Reasons You Need To Look Good Launching

The last few weeks we’ve been talking about incorporating visuals into your launch, but I’ve yet to actually cover with you the difference between a launch with and without any attention to visual elements. Of course, as a designer, I think you should feature as much aesthetically pleasing and purposeful visuals as you can in your business – but what does it really bring to your launch?


STAND OUT FROM THE CROWD

Everyone is launching something – a new course, a new challenge in their Facebook groups, a new product line, etc. Us online business owners are constantly chasing ‘the next big thing’ and want to launch something that can benefit our audience and our pocket books as quickly and as often as possible. Maybe it’s shiny object syndrome or maybe it’s the ‘throw it at the wall’ mentality, but either way – there is nearly always some sort of launch related email in my inbox and I hardly subscribe to anyone’s list.

So, how do you combat that? There are many answers here – but a huge way to stand out is visually. In the same way that you probably prefer Target to Walmart since it’s just nicer looking/feeling, you can push people to prefer your course/challenge/program to someone else’s.

Things like fantastic sales page graphics, a beautiful or easy to digest opt-in/freebie, or fantastic ads on whatever social media channel you prefer are all ways to really draw people in and stand out from the crowd.

"Here's how to stand out from the crowd in your next launch!" (tweet that!)


SHOWCASE AUTHORITY + PROFESSIONALISM

Similar to the last point, having a cohesive and stand out visual approach to your launch will also help seal the deal in promoting your authority and professionalism. This can be key for first time/new to you buyers that aren’t exactly sure you’re the one to teach them. Showcasing that you are legitimate, committed, take your business seriously, and high end can push them in a positive direction (towards the check-out-now button).

This comes up day in and day out in your ‘real’ life – think about the landscaper who stops by with a random t-shirt on and seems to pull a price out of thin air versus the landscaper with a shirt with his/her business name on it, a professional quote that details his/her contact info, and a business card? You end up going with the one that says, “I take this seriously and am a professional” every time.


ORGANIZE YOUR THOUGHTS + IDEAS

Something that has come up a few times with clients is that seeing their ideas/content laid out visually helps them to brainstorm better, gather more ideas, and plan out content in new, more helpful ways. This stood out as a huge compliment to me and also made me realize that in the same way you might be a visual learner, you could benefit from visually seeing your work.

When a designer comes in and interprets your goals, mission, value, idea, etc. you get exposed to it as someone else may see or understand whatever it is you’re launching. Now this might all seem a little ‘woo woo’ and weird, but it’s good to let outside eyes see things and even better to let them ‘play it back to you’ and give you a chance to see it fresh.

You might find that your content is great, but you could focus on certain areas more. You might find that you are shoving too much content into one day/section/module and need to break it up more. You may find that you have enough information for multiple worksheets or programs, instead of one giant one. Who knows!

"Having someone interpret your content visually can open up tons of doors!" (tweet that!)


EASIER TO SHARE + PROMOTE

Perhaps the biggest asset to looking good while launching is that you’ll actually have things to share with people on social media, within emails, on a thank you page, etc. People respond to visuals far more than just text on social media – so incorporate some call-to-action graphics that get people excited.

In my line of work I’ve created more social media graphics than anything – first you need things like ads to promote (if you’re going that route), but you also need ‘teaser’ graphics to get people excited, mockups of what’s included, call to actions to buy now, count down graphics, etc. Without those things you’re missing out on a key part of marketing whatever it is you’re launching!

Now that you know you need to look good while launching later this year, why don’t you hop over here and determine if I can help you with that! Limited time and spots are available!


I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


4 Benefits to Including A Workbook in Your Next Launch

Being a graphic design assistant includes many tasks – things like social media graphics, content upgrades, course materials, and so on. But my favorite thing, by far, to design are workbooks.

Workbooks can be used for content upgrades, within your course or challenge, as a paid product, and more. They open up a lot of opportunities for you to connect with your audience on another level, monetize more, and have a more authoritative and professional impact.

If you’re planning on launching something in Q3 or Q4 of this year, I highly, highly, highly recommend including a workbook component. It actually doesn’t take a lot more effort on your part and can really take your offering to the next level for a handful of reasons including the 4 I’ll cover today.

"Launching soon? You need a workbook - here's why!" (tweet that!)


MORE AUTHORITY

Including a workbook in your next launch is a fantastic way to demand more authority and showcase yourself in a way that emphasizes your legitimacy as an expert. You can in turn charge a higher price point, because you are offering more for your consumer (and alternative ways to digest information, so you are pleasing more consumers).

Something that people forget, especially online, is that we (as customers) crave a real, tangible take away from something we purchase. Yes, we want to learn whatever skill or idea you are teaching, but we want to be able to take that and create or make or grow in some way because of it. A workbook is already something tangible that a consumer can take away from point of purchase, so you’re already moving in the right direction. With that, you are giving a tool to your consumer that allows that to move even closer to implementing whatever it is that you are teaching or showcasing, because now they have the opportunity to answer questions, take notes, brainstorm, etc. (versus just listening to a course and not actually implementing, trying, or doing anything with the information).


MORE ORGANIC SOCIAL SHARES

Something really awesome that can (and should) happen when you bring a workbook into your next launch is organic social sharing. What I mean by that is, say I’m taking your challenge or course and I printed off the workbook to go along with it. If it’s something that I enjoy doing, is well designed, fun, or pertinent to my overall business (which it would obviously be, or I wouldn’t be wasting my time!), then chances are I will take a fun photo of me filling out some of the information to share on social media.

If you want to get serious about this idea, you can have a prompt within your workbook or some sort of small incentive to share (maybe one random winner or something from everyone who shares using #WhateverYourHashtag is). This gets people talking about your offering, sharing it with their audience, and driving traffic and excitement back to you/your offering. Fo’ free!


MORE OPPORTUNITY TO DELIGHT

I touched on this earlier, but along with giving you more authority, workbooks within launches can also give you more of a chance to delight your customers. There can be added bonuses, opportunities for follow-up purchases/products (with coupons or discount codes), and more within a workbook. You want to think of it as an extension of the course or challenge that takes whatever you’re teaching and showcases it in a tweaked way, prompting people to answer questions about whatever it is you’re teaching about.

A really important point to acknowledge is that we are all not the same types of learners. So while you are offering a video course, maybe I need to be able to read key points and write things down to really digest and comprehend. A workbook helps cater to all types of students so that no matter how you are giving the information, everyone can learn.

Another fun element is to include a really beautiful quote or inspirational page so that people can take that and put it on their inspiration board, or put it somewhere to keep them motivated. I love including pages like these, or even ones with areas for people to fill in their goals from the course or challenge, so that they can constantly see it. This is especially helpful if you have a longer course, because it will help keep people motivated to actually finish the course.


MORE TO SHARE (FOR FREE TOO)

Within any launch you end up sharing a good bit of your content for free, through blog posts or webinars, etc. Creating a workbook opens up more opportunities to share for free, which in turn can help turn more people into paying customers (or at least into your funnel).

Your workbook might end up being 30 pages long when all is said and done, but you can pull a worksheet or section from it that feels relevant to whatever you are speaking about on a webinar or in a blog post and have that be an opt-in. Or, if you create the workbook with enough information that it can stand alone, you could always sell the workbook for a discounted price down the road.

If you’re planning a launch later this year, I urge you to consider how a workbook can help that launch be even more successful and beneficial for your customers.

Want to make sure all your visuals are covered? Check out my limited time/spot pop-up offer – Look Good Launching!


I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


The Often Overlooked (But Essential) Component of Any Launch

Working as a design assistant for creative entrepreneurs entails many unique projects. I’m grateful that my days are varied and the work is always interesting. There are some weekly tasks – blog post related graphics, mostly, but a lot of my work ends up relating to launches.

Like you, clients of mine may be launching a new funnel, a new group program, a new course, etc. When you think about a launch I’m sure the first few things that run through your mind are… creating content, making funnels, webinars, other PR efforts, etc. Something that you probably don’t consider right away are all the visual components of a launch – and trust me, there are a ton!

"Don't forget the visual components of every launch!" (tweet that!)

In my experience, there are a few main categories every launch (whether it be a course, a new service, a product, etc.) absolutely needs. There are definitely more that would help make a launch even more successful, but these 4 are the top necessities.


A SUB-BRAND OR IDENTITY

Similar to your main business, a course or challenge or whatever it is that you are launching could use a sub-brand or identity as a base for all the other visual components. Maybe your business, in general, is targeting young moms with kids under 5, but your course is even more specifically for young moms with kids under 5 who want to use all natural and organic things in their home. You want to pull away from your main branding, even slightly, to make that distinction clear. Maybe you’ll adapt your color palette slightly, or use one of your tertiary colors more throughout the launch, etc.

A lot of the projects I work on go ahead and create their own logo or mark for a launch, that way everything within this new program (or course or whatever) can use that.

Basically a sub-brand or identity can be intensely different or just a tweak, but either way it needs to be considered and intentional. What you should not do is just pick random colors and fonts and stylistic direction with no thought behind it.


LANDING PAGE OR SALES PAGE GRAPHICS

We all know how important copy can be on your landing page or sales page for your new offering. Similarly, we also know how much people don’t love reading huge novels on a website, scrolling for hours, and being lost and confused about what they actually are supposed to be doing.

Not only can a designer work with your sales or landing page to make it flow well, have obvious hierarchy, and easy to understand “BUY NOW” cues – they can also add some custom graphics that help break up chunks of text and add an air of authority and professionalism.

Take a second and envision a great sales page (maybe one that got you to actually buy). Was it just hoards and hoards of text? Or were there icons to break down each section visually, maybe a fun border or pattern used throughout, and other visual cues to help you navigate around?

For me, a well-designed and impactful sales or landing page says, “I’m legit. This is legit. This is worth your money.” On the other hand, a sales or landing page that is clunky, stuffy, and wordy makes me think that whatever it is I am purchasing will also be clunky, stuffy, and wordy (and that’s not how I want to learn, work, etc.).

So while I agree that great copy is essential for these types of pages, I have to argue that it being visually appealing will make people actually read the copy and be impacted.

"Having a well designed sales or landing page can make or break your launch" (tweet that!)


SOCIAL MEDIA GRAPHICS + SHARING GRAPHICS

Once you’ve decided to launch something you definitely have to take the time to promote it, right? Social media graphics are key here, and even better, creating graphics that your purchasers/students/clients can share on your behalf is a fantastic way to get the word out.

Every single launch I’ve worked on has had a huge number of social media graphics – sized for every platform, designed/worded to sound like they are coming from the content creator, the user, and the guest experts (so everyone can share!), and using the ‘tweaked’ (or brand new) identity.

If you’re doing the whole online business thing, I know you know the value of social media – so I won’t write about that. But I will say that having beautiful visuals related to your launch to share on social media (and have others share) is going to impact your bottom line.

Similar to a sales or landing page, you want them to be well designed, intentional, easy to understand, etc. Clunky and unappealing graphics will do you more harm than good – you want to come across as high end, professional, and polished (so people will be more willing to spend their money).


A WORKBOOK/PDF/DOWNLOAD

If your launch doesn’t include some sort of downloadable PDF/Workbook – it should! What a key way to get more subscribers, charge more (because people are getting more), and/or showcase that you are top-shelf quality because you have all the bases covered.

Creating workbooks is hands down my favorite thing to do. It’s such a great way to further your content and engage people more – and having something that is well designed will definitely help.

Just think, if you had a beautiful worksheet that went along with your challenge (or whatever) and people actually printed it out, posted it on social media, and used your hashtag… free advertising! You can even put the direction or idea to do that within your workbook or worksheet! Ask people to share it and do a small giveaway as an incentive. This is how things can go viral, okay!

Having some sort workbook or PDF is also great for advertising within all those social media graphics you are going to have as well. Instead of just saying, “get the XYZ solution” you can show the workbook and show how someone is going to get it. That resonates so much stronger with your audience (which means a better launch for you).

Ready for more? Grab the checklist below for more information of launch visuals (for freeeeee!)



I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


The Four Seasons of Your Business

Hey! It’s June. Which means I’m back from my writing ‘sabbatical’ (which really just means, I didn’t produce content during the month of May). I’m talking about the personal reasons I took some time away in my Weekly Wine Down that’s going out today, but in short: I was just really freakin’ busy with client work, moving, and life. Phew.

I felt a little guilty at first, I mean here I am touting all about how great business is since I made The Switch (should I refer to 2016 TheCrownFox as PRE-TS?) and how motivated I am and excited I am… and then I just disappear? But, friends, I’m still super pumped… I just had a lot of work to do for clients. Which I am very happy about it! Blogging, or not blogging, didn’t affect that bottom line so I put my time where the money was last month.

Which led me to being a little at a loss for what to start writing about as May drew to a close. I knew that I wanted to re-introduce blogging into my weekly schedule, but what to write about? Per usual, decided to go with what was on the forefront of my mind – the seasons of business.

What’s that? Well, for me, it’s this:


THE EXCITEMENT SEASON

First comes the excitement. This was probably when you decided to start a business and everything was super, super, super exciting. You stayed up until 2am regularly reading Pinterest posts and making to do lists. You probably built out an entire year of content in an editorial calendar, planned the 4+ launches you wanted to accomplish, and knew that it was only a matter of time before you were getting featured on The Huffington Post or some awesome podcast.

I love The Excitement Season. It’s FUN to plan, day-dream, and let your brain go wild with the possibilities. It’s not exclusive to just the birth of your business, either. I had an Excitement Season in December/January, when I knew I was shifting my business and was running rampant with ideas of what all the ‘newness’ could look like.

For a lot of entrepreneurs the Excitement Season might come in late Fall, when things are slowing down for the holidays and you can begin to think about the following year and all that you will do or accomplish.

There’s not a right or wrong time to have one of these seasons, but I will say in experience it’s good to take the season for what it is: excitement. Yes, follow through on your ideas, see what is actually possible, make it happen… but don’t let yourself get too discouraged if everything you dreamt of can’t exactly happen in that super idealistic, I-can-do-#allthethings timeline. The Excitement Season is good for brainstorming, ideation, and getting creative – but eventually you have to shift into the next season or nothing will ever actually get done.

Action steps for this season: write down all of your ideas, but don't get too attached or caught up in elaborating on any particular idea too much yet. In the next season you'll start actually seeing what is possible, what you can and want to do take the time to do, etc. This season should be more about being in a flow of just being creative and brainstorming. Creative brainstorm sessions are essential here!


THE BUILDING BLOCKS SEASON

So, when it’s time to get #allthethings done, you move into the Building Blocks season. For me, this was this past February/March. It’s when you are taking those ideas and dreams from earlier and starting to flesh out exactly what is possible, when it would be possible, and how it would be possible.

This season is still fun – you’re still riding the idea-high and putting real actionable steps to your plan. You might focus on connecting with others that can help your plans come to fruition, in the forms of joint venture collaborations, adding team members, etc. This is when you start to really develop a timeline, SMART goals, and a plan (for whatever it is that you are doing).

During my last Building Blocks season I had developed 3 solid ideas for things I want to happen this year. Personally my biggest struggle lies in this season ending and the next one starting.

Action steps for this season: Be sure to go through each idea from The Excitement Season and work out exactly how much work/time is necessary to bring that to life. Be honest with yourself, is that amount of time/work something you'll actually want to do in the next season? If yes, then put a plan and a timeline to it. If no, put it aside for a later date (or discard it completely).

"Will you actually put in the time/work necessary to move out of the idea phase?" (tweet that!)


THE DOING-THE-WORK SEASON

The next season is the hardest one. This is when you actually put your nose down and do the work for everything you dreamt up and planned out. April and May became ‘doing the work’ season as far as client work goes – I had filled my open spots and now needed to do impressive, high-quality work to make clients happy, stick around, and refer me to their peers.

If you’re planning something that is more like a launch (of a course or product), this is when you’re actually doing your launch sequence – hosting webinars, sending out email sequences, guest blogging, etc. This is when you are in the thick of it and probably feeling the most overwhelmed and stressed. Even the best thought up and laid out plans can’t account for weird hiccups – technical issues, getting sick, life circumstances, etc. that will appear seemingly at random during this season.

This is the season when I personally need to schedule and hold myself accountable for self-care, or face feeling completely burnt out and ~*over it*~ half way through. I recommend that to you, as well. If you’re currently in this season, or know it’s fast approaching, schedule yourself breaks to stretch, drink water, and go for a walk. Schedule a lunch date with a friend so that you can get away and let your mind rest. Don’t make this season any harder than it already is by not treating yourself with care and respect!

"The Doing-The-Work season is a hard one, but giving yourself self-care will help!" (tweet that!)

Action steps for this season: Make sure other elements and factors in your life are in sync for this season (i.e. don't be moving, don't have a ton of travel planned, etc.). This is when your business will need the most of your time, so plan ahead to be able to give that time (or plan to outsource more during this time, so you can focus on exactly what needs YOUR attention).


THE CELEBRATION SEASON

Once you’ve finished launching or getting through whatever you were focusing on in the ‘doing-the-work’ season, Ihighly, highly, highly recommend giving yourself a celebration season (before you jump back into The Excitement Season). The Celebration Season should be filled with good things – sharing your journey and successes with others, treating yourself to something you’ve been wanting or needing for yourself or your business, and connecting with others. I’m entering a Celebration Season right now and can’t wait to start scheduling more coffee chats (look for that in the Weekly Wine Down) and decorating my new office.

The Celebration Season shouldn’t be overlooked. It’s important to acknowledge what you’ve accomplished and been working hard at lately. I know the pull to get right back into the Excitement Season and start planning your next venture is strong, but without a brief time of relaxation and rejuvenation, it’ll be hard to get those ideas flowing organically and freely.

Action steps for this season: Share your success! Post content that reviews what you've done and your successes. Share on social media, or in Facebook groups. Your Celebration Season will encourage others out there, so share things that you've learned and accomplished. This will also be good research for your next Excitement Season (you'll be able to see what people respond to, want to learn from you/your experience, etc.).

So, with that being said… I’d love to know what season you are currently in and how it is going for you. Leave a comment below and let me know what’s going on in your business currently (and how we can support one another)!



I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!