The Difference Between Photoshop & Illustrator

Between some of my blogger-pals and different Periscopes and Twitter Chats I participate in, we often talk about transparency and being really honest with people and not trying to put off a vibe of perfection when that’s never true or attainable. So, on that note, let me tell you that I tried to record this blog post as a video for TWO HOURS the other night and literally couldn’t get past the first paragraph to save my life. Like, real talk, had my life been on the line…it would’ve been bad. I threw in the towel, grabbed some ice cream (because it was BOGO at Publix, y’all) and turned my potential video into a word post. Because words are cool, too. And there’s a cute little graphic you can download to help you out for future reference!! 

If you’d like, you can go watch the video in this blog post and get a feel for my voice and try to read this as my voice! 

Ahem, now onto the actual content…


A few days ago I was talking to my non-creative field friend about all the programs I use in a day to accomplish different tasks. I was like name dropping Adobe programs and they stopped me, dumbfounded, and said “wait, but isn’t it just Photoshop?” and a lightbulb went off in my head because I realized that knowing all these programs is not so second nature to everyone, and that I could make something that might help someone out.

So this post is geared towards those self-teachers, new-creatives, or people that are just generally a little confused about the difference between Photoshop and Illustrator. 

Both Photoshop and Illustrator are part of the Adobe Creative Suite. Adobe Creative Suite is probably my fifth most favorite thing in the world. It comes after my cat and before ice cream (unless the ice cream is bogo, which in that case, ice cream is numero uno). 

Photoshop and Illustrator are tools that is used in the creative world – by designers, artists, photographers, and so on. I think it’s important to state – knowing how to use Photoshop or Illustrator does not make you a graphic designer, in the same way that knowing how to hold a hammer does not make you a home-builder. In the same regard, being a great designer doesn’t necessarily mean you have to know how to use Photoshop or Illustrator, either – but it sure makes things move quicker.


TYPES OF INFORMATION

Photoshop uses Pixel-Based or Raster information. You might also see this called Bitmap information. It all means essentially the same thing: there are a ton of little squares making up the file you are building and working on in photoshop.

All those squares hold information, including color information. This is great, because it can show slight tonal changes in a photograph and look the same on your screen as it would in your hand. But, there is a risk in that. These squares start out at a certain size (determined by how you set up the file, and if there is an image, how that image was captured). Altering the state and size of these squares slowly degrades the image over time. Also, you can’t stretch those squares any larger, because there just won’t be enough information there to fill them anymore, and you will start to see the outlines of the squares (or pixels).

 Illustrator on the other hand is Vector-Based. This means, basically, there is a really intelligently created mathematical algorithm at play when you are working in Illustrator. So, unlike Photoshop, the information is essentially limitless and we can zoom in, or resize the design to any size, and never run out of information. We wont ever see those pixel squares, because there are none there in the first place.

When I sit down to start a project, I think of the end result to determine which program would work better. If I am creating a logo, that is going to need to be resized about a hundred million times, and change from being small enough for a business card to large enough for a billboard, I choose Illustrator. If I am creating a one-off advertisement for a local band’s show that has their picture on it, I’ll head into Photoshop because I can just create it at the final size and I’ll have photo retouching and manipulation tools for their picture.


HOW YOU WORK

Another big difference is apparent when you are actually using the programs and that is between Photoshop’s layers and Illustrator’s objects.

Photoshop uses the layers panel to separate out different parts of whatever project you are working on. So each element has it’s own layer. Back to the band’s show poster: we’d have a layer for their picture, a layer for the text, probably like 10-15 other layers for other text elements, maybe a rectangle that is behind the text so we can see it, etc. All of these would show in the layer panel (where we would name them so that we don’t confused and waste time finding layers later on – right?) And when we wanted to adjust or move something we would first select it by clicking on it in the layer panel, and then doing whatever adjustment.

Illustrator also has layers, but as far as I know, no one actually cares about them. Okay, false. As far as I know, myself and four other people I’ve ever met, are the only people that care about them. Layers work differently in Illustrator and one layer can have a ton of stuff of in. BUT for the most part, Illustrator is object based – meaning you click on what you want to adjust and see it become outlined (so you know what you selected) and then you can proceed to change or do whatever.


FILE TYPES

Reviewing each file type in depth is for another post, but I’ll go over some basics now.

In Photoshop, I always save my working file as a .PSD. This is probably the default setting, and it is great because it saves all your layers and masks and adjustments and anything else you did in the file. It’s a larger file type, because of this. Generally you wouldn’t send this file to a printer or upload it online

When you have a complete file, you would probably save is a .JPG or .PNG. JPGs get a bad rap because they compress your images, and can cause distortion. BUT, at the end of the day you are going to have to use JPGs at some point, so just keep in mind that you will lose some quality and design and edit accordingly. 

I have a fun fact about JPGs that I learned in school and always thought was so crazy. Every time you save a JPG you lose quality in your image. If you look at a histogram of an image it shows the tone values across your image. When you save a file as a JPG you cut off the highest highs and lowest lows. If you were to open and save a JPG file a few thousand times, you would eventually cut off so much information from the darkest darks and lightest lights that you’d be left with a gray square. That’s pretty crazy isn’t it?

Now, unless you are a photographer who is heavily manipulating their images, we don’t really have to worry too much about this. So, I only say this to help you understand what do/are JPGs better. Generally speaking, we are all Internet entrepreneurs so our online graphics wont feel the affects of this much, but it’s a good thing to know for future reference. 

This is why a lot of people prefer PNGs. PNGs are great in that they don’t distort quality and they do support having a transparent background – however the file sizes are generally larger and some older browsers do not support PNG format.   

Illustrator saves files as .AI file, natively. These are fine, they are kind of like a .PSD file in that they save all the layers and don’t flatten anything down. However, they are specific to Illustrator, so .EPS files have become more popular they maintain size and quality and vector elements, but can be opened by other programs besides Illustrator.

You can also export a vector file as a JPG or PNG, but you will lose the “vectorness” of it and the image will be stuck at whatever size you save the JPG or PNG. This is fine, as long as you also save a .AI file, in case you ever need to edit something again. 

The most popular choice would be to save your illustrator file as a PDF because that is generally a supported file type and doesn’t affect quality or try to rasterize your vector art. It also can maintain the ability to be edited in Illustrator if you select that. It’s like the best of all worlds.


CONCLUSION

Phew. This was lengthy. Can you see why this video was just NOT HAPPENING? My hope is that this will help clear up some questions for people and if it creates any new questions then go ahead and ask in the comments below and I’ll answer them for you!

I did make a quick guide that you can either print off or save to your desktop for future reference. It’ll help you decide which program to go with! Click below and get access to the resource vault, where that and lots of other goodies are! 

Happy Thursday, y’all! 



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I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


Understanding Branding (& No It's Not Your Logo!)

Branding is a buzzword, y’all. It’s like the Helvetica of interwebz right now and as easy as it is to throw around and slap it on everything – do we even know what it means?


WHAT BRANDING ISN’T

The way my brain works, it’s easier for me to understand what something isn’t first. Branding isn’t “just a logo.” Branding isn’t “just a website.” Branding isn’t “JUST _________ (fill in the blank with any one word).” I can say that anything you put in the blank is wrong, because branding is way more than a simple one-word answer.

Let’s talk about how branding isn’t just your logo. Do you know how many companies I follow on Instagram? I don’t, but for purposes of this post, let’s say I follow 100 companies. It can be anything from one-woman companies who sell hand-lettered stationery to corporate companies who sell a million dollars worth of apparel a day. Do you know how many times I see any company’s LOGOS while scrolling through Instagram? 0. Like, literally, zilch. Nada!

Do you know what I do see? Stylized photographs that are consistent in their mood and colors, or someone’s desk with all their tools laid out, or someone’s hand wearing really awesome rings holding a big coffee cup. Whatever I see – it influences how I feel about that company and what I think their values are and who their ideal customer is (and subconsciously or maybe consciously sometimes, if I am that customer or not).

Over time I learn about this company, I perceive things about them and I still probably couldn’t tell you what their logo is. Now, eventually, I’ll decide I want to buy something and I think, oh I bet so-and-so offers that, and I’ll head to their website and I will think, “WOW! This looks exactly like what I imagined in would, based off their Instagram feed. Oh, that’s their logo? That’s awesome, it’s so fitting. They have a really well designed and considered brand identity.”

Had their Instagram feed been just daily posts of their logo, would I even be following them? No. Branding is more than your logo. Your logo is an element of your branding, but just an element.


WHAT BRANDING IS

That definition of brand identity is “how a company wants to be perceived by others.” I am slightly conflicted with this definition, because the word “wants.” I’ll explain it like this: a brand identity is created and used in an attempt to control how a company is perceived by others – how a company is actually perceived by others depends on whether the brand identity is working or not.


HOW IT WORKS

If Nike says “our brand identity wants to make people perceive us as a motivated fitness brand” but then all their photos have slightly overweight people watching Netflix, and their tweets say things like “yesterday you said tomorrow, but it’s kind of rainy out so, like, whatevz” then their branding would be very unsuccessful. There’s a difference between what the company “wants” and what is actually happening.

One way to help control what is actually happening is to have a cohesive brand. The definition of cohesive says “well integrated; unified.”  That’s what needs to be just sitting, simmering, in the back of your head at all time when you are out making, creating, posting, whatever-ing as your company. Is this well-integrated? Is this unified? If it’s not – then don’t put it out there.

In our Nike example, if someone was to look at the tweet before posting and say “hey, does having an excuse for not working out fit into our message? Does it make people perceive us a motivated fitness company?” the answer would be a big, fat (pun intended) NO. So they wouldn’t post it. And their brand would be better for it.

For my business, my identity does not include my awkward life tweets of things that happen on the daily. So, despite how funny I find them, I refrain from tweeting to my business account about how the grocery store put cat food and wine right next to each other for my convenience. Just like whoever runs Nike’s twitter might be totally terrible at running and like trip and fall every time they run – do they tweet about that? No! They tweet things like “Weather conditions can’t stop your run” and “You’ve only just begun.”


WHAT BRANDING INCLUDES

When I create a brand identity for someone it includes visual elements – a logo, a stationery suite, color palettes, etc. But, more importantly, it includes analyzing and understanding the company, their purpose, their target client, and how they want to be perceived. MORE importantly than that, it includes helping the client to see the importance of knowing these things about their company.

It would be cool, and somewhat profitable (Maybe? I have no idea) to churn out logos for $50 a pop and spend about half an hour thinking about it. But would that help my client see success in the future? Would my client have a greater understanding of who they are, what they do, and who they serve? Would they be able to create content that pulls their target customer in and makes them more profit? Maybe! Maybe they would. But probably they wouldn’t. Probably they wouldn’t stand out in the crowd as a company that is worth buying from. Probably they wouldn’t connect with future customers in a way that builds loyalty or trust. Want to learn more about these ideas for your own business? I’m creating a brand new program in early 2019 for you. Get on the waitlist now!


THE MAIN POINT

I realize I’m like the queen of metaphors and examples over here. I’ll simplify it though. Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust.

Visually, it does include the logo. But, it also includes how you tweet, and what your sidebar graphics look like on your blog, and whether or not your images have a lot white space in them, and so on. Outside of visuals it includes understanding what your mission is, where you want your company to go, and who you serve. Most importantly, it all ties together in a cohesive and memorable way.

Answering those questions confidently can take time and introspection and, for me, a lot of talking it through with others. But once you “get it” understanding how you should use social media, and what your logo should look like, and what colors fulfill those goals is “the easy part.” Okay, false, the “easier” part. Answering those questions creates a solid foundation for your business, which ultimately puts you on the path towards success.