Portfolio Update: Modern Fortune Teller

I recently wrapped up working with Fiona of Modern Fortune Teller and couldn't be more excited to show you the final product. Fiona was a dream to work with, she was quick to respond, understood her needs, and put her trust into me - plus she was super supportive and friendly the entire time! Getting started, Fiona already had a strong idea for her color palette and had been using Pinterest to gather images. From that we created a mood board as a jumping off point.

I loved the want for these heavier colors but paired with clean whites and gorgeous stock-like photos that Fiona could take. It felt strong but also clean and inviting. We moved into logos from this point and luckily for me, Fiona and I were both obsessed with the same concept!

From there we brought colors in and established a brand board that highlighted the logo and alternate, color and font selections, and inspiration images.

We also established Fiona's new social media presence by bringing her amazing stock photos to life with her new logo and design. 

Finally we brought everything to life with her new website that is beautiful, functional, and already improving Fiona's bounce rate! I'm ecstatic with the end result.

Overall I can honestly say this was one of the most fun and exciting projects and I couldn't be happier to share it with you today. I'm going to be sharing some more on Instagram this week, so be sure to check it out!

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Portfolio Update: Six Collective Co.

I recently wrapped another client project that I wanted to share on the blog this week. Melissa of Six Collective Co reached out to me a few months back about her branding and website redesign and during our initial consultation it was clear that we were meant to work together. We shared an enthusiasm for helping other business owners and working in this online space and quickly began planning for her project.

Melissa wanted something that was sleek and understated, but still inviting. She also emphasized a need for the branding to be gender neutral. We jumped in head first by creating this inspiration board:

Then we moved into logos, where I’ll be honest, I was having too much fun. I had too many ideas and had to spend time editing back what I actually showed Melissa (as to not be too overwhelming)!

I presented her logos a little different than I usually do and instead of just giving three options, I gave three “directions” as a starting point. I just had too many ideas and wanted to see what type of logo stood out to her.

We moved forward with the second option and tweaked it slightly. Then we finished out the brand board.

From there we created business cards (that she’s getting gold foil printed onto!) and social media design.

While these things were being designed we actually passed over the development of Melissa’s website to Krista of KristaRae.co (the Wordpress Developer I LOVE working with and highly recommend). She built out the design of Melissa’s site which you can visit by clicking here.

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