target audience

5 Super Easy Strategies To Skyrocket Your Followers on Instagram

Hey y'all! This week the lovely Amber Dee is sharing 5 SUPER EASY strategies to really grow your Instagram in no time at all. This post has some seriously great information! Be sure to follow Amber Dee on social media using the links at the bottom of the post!

There are a lot of people that complain about no growth on Instagram but they never understand exactly why. Some people think that they have to follow a ton of people to get followers while others think that you must be on Instagram for years to grow your following. Well, my friend, neither of these are actually true. What’s key is content when it comes to building your following. As soon as I implemented my content strategy, I immediately seen growth in my account and tripled my following. Here’s how you can do it too.


BE CLEAR ABOUT YOUR TARGET AUDIENCE

This is one of the major things that people tend to overlook when starting a business. Though there may be an ideal target audience in mind, such as women, you have to be more specific. Think about what type of women you want to target. Are you looking to sell to stay-at-home wives, full-time mothers, first time college students, or women making below $30,000 working a 9-5? Be clear about your ideal audience so that it’s easier to target them.


KNOW WHAT THEY LIKE

Once you understand who you are targeting, then it’s easier for you to understand what they like. For example, you can pretty much guarantee that a 17-year old high school student will not like the same thing as a 45-year old full-time working mother. Once again, this is why it’s important to know and understand your audience. Say for example, you have a product you are trying to sell to stay-at-home moms. You can imagine that a stay-at-home mother is working a full-time shift with cleaning the house, caring for the children, cooking, etc and would love a break. You can attract your ideal audience by posting things that spark their interest like “everyone needs a break” or “moms need quiet time too.” Knowing your audience and their pain points will make it easier to attract them as followers and future customers.

Knowing your audience will make it easier to attract them as future customers. [Tweet That!]


POST A VARIETY OF THINGS

Instagram is a platform for you to show your creativity. Though quotes are a great way to relate to your followers, every post should not be a quote. Posting the same thing everyday gets boring and eventually you will start losing follower rather than gaining them. Give your followers something to look forward to by using the element of surprise.

Get your content calendar here that takes out the guesswork out of what to post. Here are some examples of what to post.

  • BEHIND THE SCENES: Take your followers behind the scene of your work place. Show your audience how you do what you do. You can showcase your office, your workspace, your laptop, your camera or set up of your video recording. Let them feel as if they are apart of your process. Even showing that your life isn’t perfect is a great way to build a connect by relating to you.
  • QUOTES: Hands down the easiest, most useful posts that you can use to gain followers. Quotes are the most used method to create content for followers. Find things that relate to your audience to get the most impact. Are your followers trying to lose weight? Post motivational quotes about stick with it. Are your followers trying to start a business? Post inspirational quotes about how someone made it through though odds were against them.
  • FAQS: Posting frequently asked questions is a good way to overcome any uncertainty your followers may have about your product or service. Review some questions that you have received previously about what you are selling or ask yourself some questions about your product or service. If you’re still not sure, get a friend or a family member to give you some questions that they may ask. Use those questions as a post and answer them in the comments. It’s a great way to show your audience transparency and build trust.
  • TIPS: Regardless if you have coaching business, a fitness business, a make-up business, or a graphic design business, you can always give your audience tips on certain things that they wouldn’t know. If you’re a makeup artist, you can recommend certain products or how to best apply your favorite lipstick or mascara. This not only is helpful for your audience but sets yourself as the expert in this field which only increases your authority.
  • FILL IN THE BLANK: Questions such as fill-in-the-blank are great ways to increase your engagement with your followers and simply gain more followers by intriguing them with you question. Make sure to relate it to your business. For example, if you’re focused on weight lost then posting something such as “When I lost 10 lbs. I will_____”, to get your audience to engage and make it entertaining. If you’re not sure how to incorporate this in your feed, grab the FREE content calendar that tells you want to post each day of the week and make your life a lot easier.  

BE CONSISTENT

This single-handedly is a major reason people will stop following you. Once you start a pattern, your audience begins to expect you to post around the same time each day. When you don’t adhere to that schedule, people tend to forget about you and you quickly become removed. Anyone in business as a solopreneur understands the multitude of things that has to be done to keep the business running so make it easy on yourself and plan your content in advance with the FREE content calendar. Once you know what you want to post use a scheduling program to keep you on track. I recommend Buffer, Hootsuite, or Later for posting.


HAVE FUN

Lastly understand that your post should be fun. When you have fun with your posts, your followers will as well. Enjoy your time on social media and be social. The more social you are, the more people will view you as a human instead of some random person behind the screen. Remember, humans like to connect so leave comments on some of your ideal follower’s accounts and engagement in conversation when your followers leave a comment on your post.

By implementing these simple steps, your account with be shining in no time, my friend. Happy planning!


Instagram Followers Growth

Amber Dee is a business coach and consultant for hustling creatives, bloggers, and online entrepreneurs. She is the author of the book Girl, Get It Together and runs her own blog over at The Amber Dee where she shares the secrets to turning your passion into your profit. She also shares tips on growing your audience and how to effectively turn your audience into loyal customers.

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How Does Branding Add Value To Your Business?

Branding your online business is incredibly valuable. The investment is worth the overall positive effects and growth potential good branding can bring you. Whether you are just starting out or going through a rebrand, I strongly urge you to take a moment and reflect on what branding is and what it can do for your business. I don’t mean just choosing a color palette (and I certainly don’t mean just choosing your favorite colors), but the whole process of branding. From foundation, to strategy, to design, and so on, every piece of the puzzle fits together to form your business.


FOUNDATION

I talk about this a lot, but a HUGE benefit of proper branding is the foundation it will force you to create for your business. Good branding cannot exist if you haven’t taken time to analyze your target audience, develop a brand vision, and so on. Those formative steps are a part of any true branding experience.

Consider it a “Discovery Phase”. Designers need it to move forward and create effective visuals, but you, the business owner, benefit from it too. There are questions that come up during this time that you might be included to “figure out later” (spoiler alert: there is never a “later” in online business), but I promise you, taking the time now will help your business.

Without establishing a foundation for your branding (and business) you are going to fall into the trap of trying to “do all the things!” or feel so overwhelmed and unsure what to do that you might throw in the towel.

Creating a foundation for your business will set up the path towards success. [Tweet That!]

If you want an in-depth look at what it means to build a proper branding foundation (and business foundation) I recommend getting Branding 101: Building Your Base. This eBook contains worksheets and guides to help you answer the essential questions to create a foundation for your business that is strong, stable, and easy to grow on.


AWARENESS

Everything we are doing out in the online world should be driving traffic back to our website (or potentially your store if you are brick and mortar). We want to constantly be building awareness of our business, so we can reach potential customers or clients. The point is: you can’t have a business without customers and you can’t get customers if they don’t know you exist!

Online, you will never have a customer stumble by your business and stop in “to check it out” so you have to bring them to you. Awareness is two-fold in the sense that I am not just talking about your social media graphics, but also your messaging and your brand vision. Both of these go hand in hand (and fall under the umbrella of branding).

Part of a great branding strategy includes how you will gain awareness (social media? Opt-ins? Guest blogging?) and should be figured out early on in your business. You can have the greatest idea, but if no one knows about it then you can’t grow a business.


COHESIVENESS

Here is where your visuals come into play – being cohesive across all platforms and areas where your business might be found is essential. Branding creates that. A cohesive presence for your business builds trust, recognition, and shows that you are a professional.

The goal of cohesive branding is that when someone sees you on Instagram they recognize your graphics or messaging because it’s the same visual presence on Pinterest, or Twitter, or your newsletter, or your blog, etc. You use the same colors, talk about related content (i.e. you won’t find a blog post about what I ate last weekend because that has nothing to do with my brand vision), and just generally are promoting the same ideals across the board.

Creating a system for your branding so that you can quickly and efficiently put out visuals that represent your business (and look recognizably the same). Use templates so that each and every time you are being consistent. Outside of the technicalities of creating a cohesive presence, you also want to make sure that you’ve established a clear brand vision, to that any content you post (even if it’s a motivational quote) serves the overall goal of your business. 


SUPPORT

Support, or engagement, is a benefit of good branding. Once you create this cohesive presence and people begin to gain awareness about your business, you’ll start to generate a following of people who trust and support your business.

I don’t just mean financially support, though that’s necessary. I also mean support with sharing your content, introducing you to their audience, validating your ideas, and eventually potentially buying your service or product.

If you have a haphazard feeling, messaging that flies all over the place, and a general feeling of unprofessional vibes you will find that support can be hard to gain. I can attest my quick growth to the fact that I had a strong message, talk A LOT about branding, and a look that said, “I know what I am talking about, I am a professional” that was unified across all social media outlets.


PERSONALITY

Professional doesn’t have to mean stuffy – and thankfully, branding also gives room to include and showcase your personality. Your personality is important in your business, especially if you are strictly online. People want to buy from people – not big, huge corporations with no names. The connection you create with people, by using your personality, will often times be the deal closer (there are a lot of designers out there, a majority of my clients end up working with me because we connect on a personal level). 

Good branding does that. It balances both the professional and the personal, appeals to your target client, and helps you to scale your business. When I work with clients, part of the foundational or discovery phase includes talking about why you stand out, or what makes you different from your competitors. Part of that will come down to your personality traits (as well as how you package your services and position yourself). You want to highlight facets of your personality that will stand out to your target client and make them excited to work with you.



I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!