Being a graphic design assistant includes many tasks – things like social media graphics, content upgrades, course materials, and so on. But my favorite thing, by far, to design are workbooks.
Workbooks can be used for content upgrades, within your course or challenge, as a paid product, and more. They open up a lot of opportunities for you to connect with your audience on another level, monetize more, and have a more authoritative and professional impact.
If you’re planning on launching something in Q3 or Q4 of this year, I highly, highly, highly recommend including a workbook component. It actually doesn’t take a lot more effort on your part and can really take your offering to the next level for a handful of reasons including the 4 I’ll cover today.
Including a workbook in your next launch is a fantastic way to demand more authority and showcase yourself in a way that emphasizes your legitimacy as an expert. You can in turn charge a higher price point, because you are offering more for your consumer (and alternative ways to digest information, so you are pleasing more consumers).
Something that people forget, especially online, is that we (as customers) crave a real, tangible take away from something we purchase. Yes, we want to learn whatever skill or idea you are teaching, but we want to be able to take that and create or make or grow in some way because of it. A workbook is already something tangible that a consumer can take away from point of purchase, so you’re already moving in the right direction. With that, you are giving a tool to your consumer that allows that to move even closer to implementing whatever it is that you are teaching or showcasing, because now they have the opportunity to answer questions, take notes, brainstorm, etc. (versus just listening to a course and not actually implementing, trying, or doing anything with the information).
MORE ORGANIC SOCIAL SHARES
Something really awesome that can (and should) happen when you bring a workbook into your next launch is organic social sharing. What I mean by that is, say I’m taking your challenge or course and I printed off the workbook to go along with it. If it’s something that I enjoy doing, is well designed, fun, or pertinent to my overall business (which it would obviously be, or I wouldn’t be wasting my time!), then chances are I will take a fun photo of me filling out some of the information to share on social media.
If you want to get serious about this idea, you can have a prompt within your workbook or some sort of small incentive to share (maybe one random winner or something from everyone who shares using #WhateverYourHashtag is). This gets people talking about your offering, sharing it with their audience, and driving traffic and excitement back to you/your offering. Fo’ free!
MORE OPPORTUNITY TO DELIGHT
I touched on this earlier, but along with giving you more authority, workbooks within launches can also give you more of a chance to delight your customers. There can be added bonuses, opportunities for follow-up purchases/products (with coupons or discount codes), and more within a workbook. You want to think of it as an extension of the course or challenge that takes whatever you’re teaching and showcases it in a tweaked way, prompting people to answer questions about whatever it is you’re teaching about.
A really important point to acknowledge is that we are all not the same types of learners. So while you are offering a video course, maybe I need to be able to read key points and write things down to really digest and comprehend. A workbook helps cater to all types of students so that no matter how you are giving the information, everyone can learn.
Another fun element is to include a really beautiful quote or inspirational page so that people can take that and put it on their inspiration board, or put it somewhere to keep them motivated. I love including pages like these, or even ones with areas for people to fill in their goals from the course or challenge, so that they can constantly see it. This is especially helpful if you have a longer course, because it will help keep people motivated to actually finish the course.
MORE TO SHARE (FOR FREE TOO)
Within any launch you end up sharing a good bit of your content for free, through blog posts or webinars, etc. Creating a workbook opens up more opportunities to share for free, which in turn can help turn more people into paying customers (or at least into your funnel).
Your workbook might end up being 30 pages long when all is said and done, but you can pull a worksheet or section from it that feels relevant to whatever you are speaking about on a webinar or in a blog post and have that be an opt-in. Or, if you create the workbook with enough information that it can stand alone, you could always sell the workbook for a discounted price down the road.
If you’re planning a launch later this year, I urge you to consider how a workbook can help that launch be even more successful and beneficial for your customers.
I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!