When you think about what outsourcing can do for your business, it might seem really obvious. But before you say, “duh Kaitlyn!” let me remind you of something – yes, you might intrinsically “know” what outsourcing can do for your business, but are you really digesting that and applying it to YOUR life and YOUR business? Because if you’re not outsourcing anything yet, then I’m venturing to say the answer is “no!”
So I’m asking you to continue reading on, but stop and apply these ideas to YOU personally and thinking about what it could mean for you and your business.
This might be the most obvious answer – yes outsourcing work will give you more time. More time to work ON your business, more time to spend with family, more time for exercise, sleep, watching HGTV marathons (yas!), learning to cook, drinking fancy cocktails, and so on.
Why does that matter? Well, because being happy matters first and foremost. You didn’t jump into this crazy entrepreneurial world to get no sleep, be angry, and hate everything. So giving more time to activities outside of your business that bring you joy is definitely important. Also, more time to be ON your business working means more launches, more products, more sales, more connections, etc. (but more on that later).
I think perhaps the most important thing that more time can bring you is the ability to step back and really evaluate and look at things in your business and your life. We get caught up in this #hustle mentality and do the same thing day after day after day without ever checking or evaluating what is working, what isn’t working, what is growing our business, what is bringing in customers or clients, etc. As creatives we need time to sit, ponder, reflect, think, wonder, and grow. We can’t have our noses to the grind constantly and not expect a big traumatic burn out.
And as one formerly burnt out creative, let me tell you – you don’t get ANYTHING done when you’re burnt out. Besides maybe a few pints of “The Tonight Dough” Ben & Jerry’s (WHICH HAVE YOU HAD THAT? IT’S THE BEST THING OF ALL TIME).
MORE LAUNCHES (MO’ MONEY)
Here’s the exciting thing that outsourcing can bring you – the ability to LAUNCH MORE THINGS. I’m talking more workbooks, more retreats, more eBooks, more courses, more products, more services, more meet-ups, more group masterminds… that really means MORE MONEY.
What?! Spending money to make money?! Huh?
Just kidding, I’m not going to act like that is my original idea. But it’s a true. Seriously.
Since I've been able to hand all of my blog, YouTube, newsletter, and social media content editing and scheduling off to others, I've had the time to take on more clients, hit my biggest income month yet, launch a separate business, and start a podcast. There's no way I'd be able to do all those things if I didn't have an amazing team behind me.
– Krista Miller
The thing with having a multi-faceted business (and multiple income streams) is that they take time to think of, develop, and launch. If you’re currently so busy in your business that you barely can write a blog post, how on earth are you supposed to also launch these new exciting (lucrative) things?
Even freeing up the hour a day you spend on social media or the hour per week you spend formatting and uploading your blog post can mean an hour devoted to developing these new moves in your business. Part of the reason I used to get overwhelmed in my business is because there was SO MUCH I wanted to do and I couldn’t understand how I’d possibly have enough time to do any of it. Outsourcing literally gives you back time to DO the things you want.
Another benefit of outsourcing in your business is that when you do sit down to work on what you love to do or are very good at – you can do it. Uninterrupted. For hours. You know why? Because other things in your business will just be working and going on without you! Efficiently!
Back to the previous point of more launches – those launches can happen even quicker than you might be used to, because you will have more focused time in your schedule to actually devote to it. So an eBook being written in 15-minute chunks a day might take a while – by the time you get into your groove it’ll be onto a new task, right? But what if you had enough time in your schedule that you could devote 3-4 hours a day to it? That eBook would be done and launched in no time!
This doesn’t only apply to ‘new’ things in your business either – but more focus on what you started out to do in the first place. You wanted to be the best coach, or copyeditor, or writer, or whatever it is that you do – not the best social media scheduler or email answer-er. Outsourcing those things gives you time to focus on what you LOVE to do and WANT to do.
Outsourcing everything design-related and social media scheduling has allowed me not only to work in a more streamlined manner, but it's also freed up more time for client work, which is exactly how I prefer to spend my time.
– Jodi Brandon
MORE CONNECTIONS + REFERRALS
Something a bit more unexpected that comes with outsourcing work is the growth of your reach and impact, which inevitably includes more referrals for your business.
What I mean by this is the minute I start working with someone I see how they work, how good they are at their job, how much they help others, etc. Then, I’m scrolling through Facebook and someone in a group needs a coach, or a lawyer, or a copyeditor and I know just who to recommend! The person who I’ve seen inside their business and know they are AWESOME and legit and helpful.
Not only that, but just the general connection with others can grow exponentially. You might start working with a tech VA who also works for two or three other amazing bosses, and suddenly you have something in common with them and a way to be introduced/meet them.
Basically, my point here is that when you start working with more people your circle expands exponentially. You’re no longer stuck in your little corner of the internet, alone.
MORE SUPPORT + LOVE
Building off of that, besides the actual connections with clients or peers and referrals, you also suddenly have a team that, if you focus on building it in this way, will support your business, your ideas, and you. I know for every team that I am on, I’m fully invested in their success and want to spread their message and their word across my audience and more.
Outsourcing can be tricky and I think focusing on building a team that does support your vision and want to see your success is essential. They’ll be the first one to share your tweet, like your Facebook post, and refer you to their peers. Outsourcing is efficient yes, but it’s also good for you on a deeper level – connection, friendship, support, a sounding board… all of that is so necessary in growing your business (and you definitely DO NOT have to do it alone).
I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!