5 Unexpected Benefits of Outsourcing In Your Business

When you think about what outsourcing can do for your business, it might seem really obvious. But before you say, “duh Kaitlyn!” let me remind you of something – yes, you might intrinsically “know” what outsourcing can do for your business, but are you really digesting that and applying it to YOUR life and YOUR business? Because if you’re not outsourcing anything yet, then I’m venturing to say the answer is “no!”

So I’m asking you to continue reading on, but stop and apply these ideas to YOU personally and thinking about what it could mean for you and your business.


MORE TIME

This might be the most obvious answer – yes outsourcing work will give you more time. More time to work ON your business, more time to spend with family, more time for exercise, sleep, watching HGTV marathons (yas!), learning to cook, drinking fancy cocktails, and so on.

Why does that matter? Well, because being happy matters first and foremost. You didn’t jump into this crazy entrepreneurial world to get no sleep, be angry, and hate everything. So giving more time to activities outside of your business that bring you joy is definitely important. Also, more time to be ON your business working means more launches, more products, more sales, more connections, etc. (but more on that later).

Reina Pomeroy | Reina + Co

Outsourcing has allowed me to take care of the things I love doing in my business. I get to create content that matters to me and taking care of my family and better care of myself.
– Reina Pomeroy

I think perhaps the most important thing that more time can bring you is the ability to step back and really evaluate and look at things in your business and your life. We get caught up in this #hustle mentality and do the same thing day after day after day without ever checking or evaluating what is working, what isn’t working, what is growing our business, what is bringing in customers or clients, etc. As creatives we need time to sit, ponder, reflect, think, wonder, and grow. We can’t have our noses to the grind constantly and not expect a big traumatic burn out.

"Avoid the constant #hustle in your business - outsource work and take back your time!" [tweet that!]

And as one formerly burnt out creative, let me tell you – you don’t get ANYTHING done when you’re burnt out. Besides maybe a few pints of “The Tonight Dough” Ben & Jerry’s (WHICH HAVE YOU HAD THAT? IT’S THE BEST THING OF ALL TIME).


MORE LAUNCHES (MO’ MONEY)

Here’s the exciting thing that outsourcing can bring you – the ability to LAUNCH MORE THINGS. I’m talking more workbooks, more retreats, more eBooks, more courses, more products, more services, more meet-ups, more group masterminds… that really means MORE MONEY.

What?! Spending money to make money?! Huh?

Just kidding, I’m not going to act like that is my original idea. But it’s a true. Seriously.

Krista Miller | KristaRae

Since I've been able to hand all of my blog, YouTube, newsletter, and social media content editing and scheduling off to others, I've had the time to take on more clients, hit my biggest income month yet, launch a separate business, and start a podcast. There's no way I'd be able to do all those things if I didn't have an amazing team behind me.
– Krista Miller

The thing with having a multi-faceted business (and multiple income streams) is that they take time to think of, develop, and launch. If you’re currently so busy in your business that you barely can write a blog post, how on earth are you supposed to also launch these new exciting (lucrative) things?

Even freeing up the hour a day you spend on social media or the hour per week you spend formatting and uploading your blog post can mean an hour devoted to developing these new moves in your business. Part of the reason I used to get overwhelmed in my business is because there was SO MUCH I wanted to do and I couldn’t understand how I’d possibly have enough time to do any of it. Outsourcing literally gives you back time to DO the things you want.


MORE FOCUS

Another benefit of outsourcing in your business is that when you do sit down to work on what you love to do or are very good at – you can do it. Uninterrupted. For hours. You know why? Because other things in your business will just be working and going on without you! Efficiently!

Back to the previous point of more launches – those launches can happen even quicker than you might be used to, because you will have more focused time in your schedule to actually devote to it. So an eBook being written in 15-minute chunks a day might take a while – by the time you get into your groove it’ll be onto a new task, right? But what if you had enough time in your schedule that you could devote 3-4 hours a day to it? That eBook would be done and launched in no time!

This doesn’t only apply to ‘new’ things in your business either – but more focus on what you started out to do in the first place. You wanted to be the best coach, or copyeditor, or writer, or whatever it is that you do – not the best social media scheduler or email answer-er. Outsourcing those things gives you time to focus on what you LOVE to do and WANT to do.

Jodi Brandon | Jodi Brandon Editorial

Outsourcing everything design-related and social media scheduling has allowed me not only to work in a more streamlined manner, but it's also freed up more time for client work, which is exactly how I prefer to spend my time.
– Jodi Brandon


MORE CONNECTIONS + REFERRALS

Something a bit more unexpected that comes with outsourcing work is the growth of your reach and impact, which inevitably includes more referrals for your business.

What I mean by this is the minute I start working with someone I see how they work, how good they are at their job, how much they help others, etc. Then, I’m scrolling through Facebook and someone in a group needs a coach, or a lawyer, or a copyeditor and I know just who to recommend! The person who I’ve seen inside their business and know they are AWESOME and legit and helpful.

Not only that, but just the general connection with others can grow exponentially. You might start working with a tech VA who also works for two or three other amazing bosses, and suddenly you have something in common with them and a way to be introduced/meet them.

Basically, my point here is that when you start working with more people your circle expands exponentially. You’re no longer stuck in your little corner of the internet, alone.


MORE SUPPORT + LOVE

Building off of that, besides the actual connections with clients or peers and referrals, you also suddenly have a team that, if you focus on building it in this way, will support your business, your ideas, and you. I know for every team that I am on, I’m fully invested in their success and want to spread their message and their word across my audience and more.

Outsourcing can be tricky and I think focusing on building a team that does support your vision and want to see your success is essential. They’ll be the first one to share your tweet, like your Facebook post, and refer you to their peers. Outsourcing is efficient yes, but it’s also good for you on a deeper level – connection, friendship, support, a sounding board… all of that is so necessary in growing your business (and you definitely DO NOT have to do it alone).



Kaitlyn Kessler | Graphic Designer for Creative Entrepreneurs

I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


Setting Up Your Blog Legally

Hey y'all! This week my friend Jackie is bringing you a guest post all about setting up your blog legally! This contains some seriously great advice and action steps for bloggers who are getting started and want to make sure all they're keeping it legal! Be sure to read to the bottom and connect with Jackie on social media!

"Ready to get your blog set up legally? Click here!" [tweet that!]

Thanks so much to Kaitlyn for hosting me today. I know how it can be super overwhelming when you are just starting out with your blog, especially when it comes to the legal side of things. That’s where I come in. I’m an attorney and have been blogging for nearly 5 years, so today I’m going to share how to set up your blog legally.

This isn’t a comprehensive list of everything every blog needs, but these are the legal basics you need to include for your blog. First we will go over a few of the legal statements you need on your blog. (Disclaimer: I’m a US-based attorney so this info is directed towards US bloggers, but it may also apply to international bloggers. Check your country’s laws for more information about laws and regulations in your country.)


Copyrights

First let’s discuss copyrights, since copyrights are what will protect your creative work, including your blog content. In the US, copyrights are the legal system which give creators the right to control copying of their work. This means they have the exclusive right over their work (for actions such copying, reuse, selling, etc.) for a limited period of time. Others can’t use their work without permission.

In the US your work is automatically copyright protected from the moment of creation, without you needing to formally file anything.

Even though you have that automatic protection, it’s still a good idea to remind others of your copyright rights over your content. You can do this by including a short copyright notice on every page of your blog and a longer statement somewhere else on your blog, indicating that you aren’t (or are) okay with others taking and using your work without your permission.


Terms and Conditions

Terms and conditions can be thought of like the “rules” of your blog. In this statement, you can tell your readers where kind of behavior is allowed on your blog, being both actions by you as the blogger and the allowable actions of your readers. This would be things like not allowing offensive comments, your longer copyright statement, a privacy statement (discussed next), what would happen if there is a dispute, etc.

Having a clear and detailed terms and conditions statement can help to protect your blog and also make you look more professional and serious.

"Some quick 'legal tweaks' can make you appear more professional online!" [tweet that!]


Privacy Policy Statement

Every blog must have a privacy statement, if you collect any personal information. Pretty much every blog or website collects some sort of personal info, like names and addresses or email addresses, through comments or using tracking cookies. If you collect this info, you need a privacy policy statement that tells your readers what info you collect, how you collect it and what you do with that info.


Sponsored Content

Lots of blogs work with companies or brands to monetize. Whenever you have any sort of sponsored content (where you’re being paid, using affiliate links or received something free in exchange for a review or post), you need to disclose it. It needs to be very clear to your readers whenever you have a monetary interest.

Your disclosure needs to be “clear and conspicuous” and should be as close as possible to the thing you’re promoting. The purpose is to let your readers and potential consumers know about your monetary interest, so that they can make a fully informed decision.


Disclaimers

Disclaimers are important for letting your readers know that they should take the content of your blog “as is,” meaning that you aren’t providing professional advice and you won’t be liable or responsible if someone takes your blog content as advice and then has issues.

This might seem like common sense, but it’s important to include a statement like this and it can be a part of your terms and conditions. Having this sort of statement isn’t a guarantee that you’ll never have issues arise, but it never hurts to have a clear statement in case a situation does come up at some point.


Email List

If you have an email list or newsletter set up for your blog, just make sure that you are complying with the email marketing laws. In general, your emails need to have a few things in order to comply with the US laws. The main US law is all about avoiding spam, so the rules in place are mainly related to making sure your emails don’t look like spam.

Some countries require that people affirmatively opt in before you can add them to your email list, but the US law doesn’t have this requirement. Instead, the law wants you to make it clear and simple for people to unsubscribe or opt out. This means you need to have an unsubscribe option in every email and you need to actually unsubscribe them when they ask. This is why it’s a bad idea to “buy” or add subscribers without their permission. You could be adding someone who actually already opted out, so then you would be in violation of the law.

Every email needs to include your physical address (or a PO Box) because this helps to show that you aren’t a spammer. Lastly, all of your emails need to be honest, meaning you don’t have misleading subject or “from” lines. Next,


I know that there is A LOT to think about, but it doesn’t need to be overwhelming. Many of the legal issues surrounding setting up your blog can be done once and you won’t need to worry about the legal side again until if/when you change something in how you run your blog/business.

If you are just getting started thinking about the legal side of running your blog, check out my FREE email course – Legalize Your Blog


Jackie has been blogging for over 4 years and has been a licensed attorney in Pennsylvania for nearly 7 years. Jackie started her blog, Jade and Oak, as a creative outlet when she was working as a litigator. She now helps bloggers and small business owners make sure that they are keeping everything legal, all while working her day job. When she isn’t working, Jackie enjoys spending time with her husband and their two pugs, taking ballet classes and traveling.

Twitter - Facebook - Pinterest - Instagram

Jackie is providing a special coupon code for TheCrownFox readers to get her Starting Your Blog Legally Checklist for 20% off using the promo code CROWNFOX. Learn more about all of her legal guides and templates in her Legal Marketplace.


Making Time For Multiple Passions In Your Life + Business

If I take a second to reflect over how I ended up here, doing what I do, it all sort of makes sense. In that way where you think, “oh, of course this is what I do. How could I be happy doing something else? The 12 year old in me knew that we’d end up here.”

I say that somewhat light-heartedly but in reality that’s a huge moment of clarity, right? I could get into how peculiar of a child/adolescent I was, and what my hopes and dreams were but that’s probably a little awkward. Instead I’ll leave it at this: it’s no wonder I get to work with a lot of different business owners, doing a lot of different things, from home.

So all of that to say that growing up I had a lot of ideas of what I wanted out of life. I would get very anxious and upset that I couldn’t do them all or that they didn’t make sense together or that there was no clear path (i.e. college degree) to get you there.  

As an adult (or whatever you call this) I can say that I still have multiple ideas and passions and things I want out of life. The thing is that now, through this business and the idea of entrepreneurship, I suddenly see how it’s a lot more plausible to have these ideas and make them happen. And it’s still slightly overwhelming, but in that extremely exciting-I’m-about-to-go-on-a-rollercoaster type way.

But how do we make time for everything? I’m not perfect, by any means, but I’ll let you in a little #behindthescenes of my life and how I manage to make time for multiple interests, passions, and ideas.


PICK A PRIORITY

First things first, I highly recommend picking a priority. For me this priority is out of a necessity to pay my bills – so the thing that I can depend on to bring in income and support myself (and my other ventures) is TheCrownFox services. I re-launched not too long ago and building up that steady and reliable income has been exciting and a sigh of relief compared to the ebbs and flows of my business last year. You might pick your priority in another way – but I think it’s important to have the main focus be something that a) you love doing and want to work on and b) can solve the most other issues in your life (i.e. bills).

For some your priority might be your full time job. You might have to focus on that first because there’s a boss breathing down your neck and deadlines. That’s fine! Priorities can and will change – but knowing what gets precedence over everything else is essential when you move into the next steps.

"Priorities can and will change, what you are focused on now doesn't have to be permanent." [tweet that!]

I’d say that common priorities would be your main business (most profitable), or your full time job, or being a parent (if you’re a working-from-home-with-babies parent this is totally your priority – I get it!). Now that definitely means you have other obligations, passions, or projects – and that’s awesome – but whatever your priority is here is the thing that we will schedule and work around. I’d also take a moment to list out your other passion projects or side hustles you want to work on, so that in the next step we can create a timeline for all of those.

For me, this looks like: TheCrownFox services as a priority. A product line, a podcast, and a template shop are all passion projects that I want to pursue over the course of the year, but they are a) not bringing income yet and b) require me to have enough income from my priority to fund. Completely separate from TheCrownFox I also have a food blog I want to start with my partner, so that is something I’ll keep in mind in the next steps.


CREATE A TIMELINE

Knowing your priority and your other projects is a great first step, but next take time to create a broad timeline. We’ll get into specifics later, but first step back and look at the big picture and see what you realistically can make time for in the space of this year (or the remainder of 2017).

For me the list of passion projects started at around 8 ideas (TheCrownFox services, product line, podcast, membership/mastermind, a separate community around the idea of #30daycreate, a freelance designer membership group, a food/cocktail blog with my partner, a template shop, and a local SEO business). I quickly narrowed it down and pulled out things that might come up in the future, but definitely weren’t an option for right now – and that’s how I settled on the priority and passion projects for this year.

Once I had that narrowed down I thought about timelines – TheCrownFox services don’t really apply here, because it’s got the top spot in my to-do list and daily schedule. But, I roughly mapped out the remainder – a podcast before the summer, a food/cocktail blog that is in production during the summer/launch in the fall, a product line launch in the fall, a template shop production all year and launch in the winter. It’s just a rough sketch so I can say, okay, if I want to launch a template shop with 10 templates, I should maybe knock one out a month to be ready, etc. This is pretty loose and in my head there will be no hard feelings if one of these ideas gets pushed into 2018 – they are passion projects after all and not meant to be too overwhelming or intimidating.


FOLLOW A SCHEDULE

After having a more broad view of how to manage my schedule, I then moved into more specific daily/weekly/monthly tasks. I know the daily/weekly tasks required for my priority – things like writing blog posts and newsletters, client work, posting on Instagram, etc. I can allot X number of hours per day to that. But within my schedule I also pull aside a few hours each week to focus on the passion projects in my life too. So Friday’s are a big day for reflection and growth in my business – I like to schedule coffee chats then and take time to really focus on my vision and plan for this business. But part of the day, lately, has also been segmented off to focus on planning out what I need for a podcast and research (since that’s first on my big timeline). I have a rough schedule and due date and just make sure that I spend 2-4 hours on Friday turning away from TheCrownFox work and focusing my attention towards that.

I get how that can be hard! What if you’re so busy and so overwhelmed that 2-4 hours isn’t an option? If you find that to be the case, I’ve got a few thoughts: first, maybe your priority task needs some outsourcing (a VA or something to free up some time). My other thought is – I am not a fan of multitasking, but – I do like to double up on my time like when I am trying to run or go for a walk and get some exercise, I spend that time also brainstorming and thinking through problems. So, maybe there’s a more mundane task in your life that you can use as brainstorm/thinking time for that passion project. Eventually you’ll need to devote actual hours to doing the work/making it happen, but at least in the beginning you can get into the habit of pulling aside even 30 minutes for it.


GET HELP

As I mentioned above, you might find you are low on hours and high on ideas. After you have dwindled down the list to what is practical, I do think the idea of outsourcing so that you can do your best work and be your best self is an amazing goal people should have. Sometimes the money isn’t quite there yet, but even freeing up an hour a week (like finding a social media scheduler VA), means an hour that you can devote to something else – like your passion project.

Other sorts of help might come in the form of a partner. The podcast isn’t something I am doing alone. The food/cocktail blog isn’t something I am doing alone. There is a support system built into having a partner, which is awesome and motivating to do more and find more time.


BE FLEXIBLE

Lastly, I’d like to mention how important it is to be flexible and forgiving of yourself. I think we all tend to be a little to hard on ourselves when things don’t go exactly as planned (myself included). While I get that timelines and deadlines need to exist, remember that your priority needs to take priority and that these passion projects – while yes they are important – are not the end all be all right now. If you really want to work on that side project and launch before the summer, but it ends up launching mid-summer, that’s okay. At least you got around to it and it exists now in the world and can grow.

"Being flexible & forgiving with yourself when it comes to managing multiple projects is essential." [tweet that!]

In all, I hope this encourages you that yes, you can do more than just your main business or focus – but no, it doesn’t need to feel completely overwhelming and stressful. If you want to hear more about my ideas on time, money, and happiness we are diving into it on more personal level in today’s weekly wine down (sign up below)!



I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!


Expand Your Team Part 3: Establish an Efficient Workflow

In this Expanding Your Team series we’ve gotten to the point that you’re ready to bring on a design assistant, but what’s next? Establishing a workflow can be a tricky component of this process – we covered exactly what you could pass off last week, but now let’s talk about how.


WHAT ARE YOUR MOST REPETITIVE TASKS?

The easiest and most effective ‘getting started’ strategy is passing off the repetitive tasks. This is a good idea in large part because it allows the designer to ‘get used to’ your branding and how you like things done and designed. It’s a great exercise for building up trust and a good working relationship.

Repetitive tasks might include things like blog post graphics, social media graphics, or newsletter graphics. If you already have templates created this might be as simple as passing the templates over to the designer (along with any brand specific fonts you use, stock imagery, etc.). If you don’t already have templates designed that would be a great first project for your designer. The best bet would be to send over what you do have (your brand fonts, colors, etc.) and collect a few samples of other graphics you like – I’d make a secret Pinterest board and share that.

If your designer is establishing a look/feel for this, and not working from templates, keep in mind that ‘round 1’ might take a little ‘back and forth’ to get it perfect. You’ll want to account for that in your initial assignment/due date expectations!


OUTLINE YOUR EXPECTATIONS

Within these sort of repetitive tasks take time to outline specifically what you are looking for with your designer and how often you need it done.

Some key things to keep in mind are giving enough time between assigning blog posts and when you expect the graphics to be returned to you. I know a lot of us tend to wait until the last minute to write our blog posts, but your designer will need at least a day or two to get you the graphics back (please, please remember that you are not the designer’s only client and that they do need lead time for projects)! This is why repetitive tasks are a good start because it not only helps establish the relationship, but it helps you get in the habit of assigning tasks and turn around times!

An example might be that you need ten quote graphics per week to post on Instagram and that you would like them done by the Wednesday before or that you need the weekly blog graphics done the Friday of the week before. Within these expectations to your designer, you should also note what that means for you as far as getting content to the designer.

So if you need blog post graphics by Friday, you should have content available by Wednesday (or whatever you and your designer decide on for lead time/turn around time).

You’ll also want to make note of anything specific you need file wise – usually just a web quality file sized appropriately for Pinterest, Facebook, and Instagram suffice in most businesses (at least the ones I’ve worked with!) but if you have any specific requirements or file types needed, make note of those too.

"If you have any specific requirements for projects, be sure to explain them to your designer first!" [tweet that!]


SET UP A REOCCURING TASK IN ASANA OR TRELLO

I’ve mentioned before that the goal is get clients set up using Asana, because that is my preferred way or organizing tasks. This is super efficient when it comes to these reoccurring type tasks because you can set things like ‘Instagram Quote Graphics’ to repeat being due every week (and you can set yourself the task of ‘compile content’ a few days prior.)

In time when you move away from simple repetitive tasks Asana will be a great tool for sending over work and communicating any questions or revisions. With these more repetitive tasks you can learn the system and allow both you and the designer to get used to using it together.

"Use smaller, simpler projects to get used to working with a designer." [tweet that!]


MAKE A PLAN FOR FILE SHARING

This definitely differs from business to business, depending on what you currently use, but informing the designer how to actually return the files to you is a must! I’ve been in situations where I’m unsure of what’s expected so I end up emailing the files, and uploading them to Asana, and sending a Slack message to let someone know where the files live.

What I recommend here is just adding the designer to whatever you are currently using whether it be your Google Drive or Dropbox or if you would prefer them to just upload straight into Asana or an email. Long term I think emailing everything will get sort of clunky and something like Google Drive or Dropbox is the most efficient, but to each their own!


PERFECT + MOVE ONTO BIGGER PROJECTS

Like I mentioned, I think these sort of redundant and easy-to-replicate projects are great for getting started. I’m sure you hired a designer for bigger and more important projects though! So once you’ve done this for a week or two and have good communication and processes established, you can move into more unique and “one-off’ projects (and make the most use of your new designer)!

Got any questions about working with a designer that I can help you with? Let me know in the comments! If you’re ready to start working with a designer in your business, click here.



I’m Kaitlyn, your design assistant! I work with successful creative entrepreneurs to create cohesive, clean, and compelling visuals for their businesses. You can keep being the #girlboss you are (but with more time to focus on growing your empire)! Let's set up a time to chat!